Now Hiring - Waytura Global Inc. - Sales & Partnerships Specialist in Irvine, CA

Full description of the position

Position Summary

The Channel Sales & Influencer Partnerships Specialist is responsible for developing offline sales channels, maintaining customer relationships, and expanding influencer partnerships for the Company's brands in the U.S. market. This position focuses on identifying and developing partnerships with optical retailers, children's apparel stores, outdoor retailers, lifestyle retailers, department stores, distributors, and wholesalers, while also sourcing influencers and content creators through platforms such as Instagram, TikTok, and YouTube. The role supports product placement, brand awareness, and revenue growth by combining traditional channel sales with influencer marketing initiatives. Reports To: Marketing & Sales Manager

Essential Duties and Responsibilities

Offline Channel Development & Sales

• Develop and expand the Company's offline sales channels throughout the United States.
• Prospect and establish relationships with optical retailers, children's apparel stores, outdoor retailers, sporting goods stores, lifestyle retailers, department stores, distributors, and wholesalers.
• Generate new business opportunities through phone calls, email outreach, customer visits, trade shows, networking events, and other business development activities.
• Present the Company's brands, product features, new product lines, and sales programs to prospective customers.
• Recommend product assortments based on customer needs and prepare quotations and business proposals.
• Negotiate pricing, minimum order quantities, promotional programs, payment terms, and sales agreements within Company guidelines.
• Manage the sales process from sample requests and quotations through contracts, order fulfillment, shipment coordination, payment collection, and after-sales support.
• Regularly monitor customer inventory and sales performance and recommend replenishment, merchandising, and promotional opportunities.
• Provide merchandising support, product displays, and in-store sales assistance for retail partners.
• Maintain strong customer relationships to improve reorder frequency, sales volume, and long-term business partnerships.
• Represent the Company at customer meetings, trade shows, product demonstrations, and other promotional events. Influencer Partnership Development
• Identify and recruit influencers, bloggers, and content creators through Instagram, TikTok, YouTube, and other social media platforms.
• Focus on influencers within parenting, children's fashion, eyewear, outdoor recreation, sports, and lifestyle categories.
• Evaluate potential partners based on audience demographics, content quality, engagement rates, geographic reach, and sales conversion potential.
• Initiate outreach and introduce the Company's brands, products, and partnership opportunities.
• Coordinate partnership invitations, negotiations, contracts, sample shipments, and campaign execution.
• Support product reviews, user-generated content, short-form videos, livestreams, affiliate marketing campaigns, and brand ambassador programs.
• Coordinate campaign requirements, content guidelines, posting schedules, promotional messaging, discount codes, commission structures, and deliverables.
• Monitor campaign progress and ensure all content aligns with Company branding standards.
• Build long-term relationships with high-performing influencers to encourage ongoing collaborations.
• Maintain and regularly update the Company's influencer database and partnership records. Sales Follow-up & Data Management
• Track customer prospecting activities, conversion rates, sales revenue, reorder performance, and payment collections.
• Monitor influencer campaign performance, including views, engagement, link clicks, discount code usage, and sales conversions.
• Analyze the return on investment (ROI) of customer channels and influencer partnerships.
• Collect customer, influencer, and consumer feedback regarding products, pricing, and market demand.
• Monitor competitor activities, retail pricing, channel strategies, and influencer marketing trends.
• Prepare weekly sales activity reports, customer pipeline updates, influencer performance reports, and sales forecasts.
• Maintain accurate customer, influencer, communication, and sales records in the Company's CRM system.
• Collaborate with Marketing, Social Media, E-Commerce, Operations, and Logistics teams to ensure smooth execution of customer orders and partnership projects.
• Achieve assigned sales targets, new customer acquisition goals, product placement objectives, and influencer partnership goals.
• Perform other duties as assigned.

Qualifications

• Associate's degree or higher in Marketing, Business, International Business, E-Commerce, or a related field preferred.
• Experience in sales, channel development, business development, retail account management, or influencer partnership management.
• Strong prospecting, communication, negotiation, and relationship management skills.
• Ability to independently manage customer prospecting, product presentations, quotations, negotiations, and order follow-up.
• Familiarity with Instagram, TikTok, YouTube, and influencer marketing strategies.
• Basic analytical skills related to sales performance and social media metrics.
• Results-oriented with strong execution skills, accountability, and a customer-focused mindset.
• Ability to manage multiple customer accounts and influencer partnerships simultaneously.
• Proficiency in Microsoft Office, CRM systems, and basic data analysis tools.
• Excellent written and verbal English communication skills.
• Willingness to travel for customer visits, trade shows, and other business-related activities.

Preferred Qualifications

• Experience in the eyewear, children's apparel, children's outdoor products, sporting goods, fashion accessories, or consumer products industries.
• Existing relationships with optical retailers, children's apparel retailers, outdoor retailers, department stores, distributors, or wholesalers.
• Experience developing U.S. retail channels or managing key customer accounts.
• Established network of parenting, children's fashion, eyewear, outdoor recreation, or lifestyle influencers.
• Experience with affiliate marketing, commission-based sales programs, or brand ambassador initiatives.
• Familiarity with Shopify, Amazon, TikTok Shop, or other e-commerce platforms. Key Performance Indicators (KPIs)
• Achievement of assigned sales goals and revenue targets.
• Number of qualified new prospects and converted customers.
• New customer conversion rate and product placement rate.
• Customer reorder volume, retention rate, and repeat purchase performance.
• Timeliness of payment collections and sales forecast accuracy.
• Number of qualified new influencer partnerships established.
• Influencer content publication rate, engagement performance, and sales conversion.
• Return on investment (ROI) of influencer marketing initiatives.
• Accuracy and timeliness of CRM data maintenance. Physical

Requirements

• Ability to travel regularly to customer locations.
• Ability to occasionally lift and carry product samples or marketing materials weighing up to 30 pounds.
• Ability to stand, walk, and drive for extended periods.

Work Environment

This position is primarily field-based and requires frequent customer visits, attendance at sales meetings, trade shows, and industry events. Occasional office work is required for reporting, planning, and administrative responsibilities.

Compensation

&

Benefits

• Annual base salary: $70,000$75,000 , based on qualifications and experience.
• Eligible for discretionary sales incentive compensation in accordance with Company policy.
• Paid Time Off (PTO) and paid holidays.
• Medical, dental, and vision insurance, subject to Company eligibility requirements.
• 401(k) retirement savings plan, if applicable.
• Business travel expense reimbursement in accordance with Company policy. Reports To: Marketing & Sales Manager Pay: $70,000.00 - $75,000.00 per year

Benefits

:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance Application Question(s):
• Do you currently require, or will require in the future, employer sponsorship to work in the United States? Education:
• Bachelor's (Required) Experience:
• Sales: 2 years (Preferred) Language:
• Mandarin (Required) Willingness to travel:
• 25% (Preferred) Work Location: In person