Now Hiring - Woburn Foreign Motors - Business Development Center (BDC) and Digital Marketing in Wakefield, MA

Full description of the position

Business Development Manager (BDC & Digital Marketing)

Position Summary

Albrecht Buick GMC Wakefield is seeking a dynamic, results-driven Business Development Manager to lead our Business Development Center (BDC), oversee our Call Center and Internet Sales operations, and partner with our Marketing team to maximize lead generation and conversion. This is a great role for someone who thrives in a fast-paced automotive environment, enjoys coaching high-performing teams, and is passionate about delivering an exceptional customer experience. The ideal candidate will be responsible for managing the BDC Sales Team, ensuring outstanding customer communication, optimizing internet and phone lead performance, monitoring digital marketing initiatives, and providing data-driven analytics to improve sales results.

Key Responsibilities

Business Development & Sales Leadership

• Lead, coach, and develop the Business Development Center (BDC) Sales Team to achieve appointment, lead conversion, and sales goals.
• Establish performance metrics and monitor team productivity.
• Conduct regular coaching sessions, one-on-one meetings, and performance reviews.
• Collaborate with dealership leadership to develop strategies that drive sales growth and customer retention.
• Monitor lead response times and ensure best-in-class customer engagement. Digital Marketing & Analytics
• Work closely with the Marketing team to monitor digital advertising campaigns and lead generation performance.
• Analyze website traffic, lead sources, campaign effectiveness, and return on investment (ROI).
• Provide regular reporting and actionable recommendations to improve marketing and sales performance.
• Assist in optimizing digital marketing initiatives to increase qualified leads and appointments. Call Center & Internet Sales Management
• Ensure all incoming phone calls are answered promptly, professionally, and courteously.
• Ensure calls are routed to the appropriate dealership and department.
• Maintain 100% utilization of Albrecht Auto Group call scripts.
• Ensure all sales calls and customer interactions are accurately documented in ELEAD CRM.
• Oversee internet lead management and ensure timely customer follow-up.
• Answer customer calls and provide backup support when needed. Team Management
• Schedule Call Center staff to maintain appropriate phone coverage.
• Manage payroll reporting for BDC employees.
• Recruit, interview, hire, onboard, and train new team members.
• Provide ongoing coaching and professional development.
• Conduct weekly meetings focused on customer service, Phone Ninja training, and best practices.
• Ensure staff maintain current knowledge of dealership operations, vehicle models, and manufacturer information.

Qualifications

Required Experience

• Experience in an automotive Business Development Center (BDC), Internet Sales, Call Center, or Customer Experience environment.
• Experience using CRM systems, preferably ELEAD.
• Strong understanding of digital marketing, online lead generation, and performance analytics.
• Experience managing customer communications across phone, internet, text, and email. Skills
• Outstanding leadership and coaching abilities.
• Excellent verbal and written communication skills.
• Strong customer service and relationship-building skills.
• Highly organized with exceptional attention to detail.
• Ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
• Positive attitude with a proactive, solutions-oriented mindset.
• Comfortable using data and analytics to drive business decisions. Computer Skills
• Proficient in Microsoft Office Suite, including Excel, Word, and Outlook.
• Experience with CRM systems, reporting tools, and digital marketing analytics platforms is preferred. What We Offer
• Competitive salary plus performance-based bonus opportunities
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off
• Professional development and leadership training
• Career advancement opportunities
• Employee vehicle purchase program Ready to Take Your Career to the Next Level? If you're a driven leader who is passionate about developing people, leveraging technology and data, and delivering exceptional customer experiences, we want to hear from you. Join the team at Massachusetts' #1 Sales Dealership, Albrecht Buick GMC of Wakefield, and become part of an organization that is committed to excellence, innovation, and professional growth. You'll have the opportunity to make a measurable impact, lead a high-performing team, and build a rewarding career with one of the most successful automotive groups in the region. We look forward to welcoming our next Business Development leader! Join us in shaping the future of automotive retail through innovative digital marketing strategies combined with energetic sales efforts! We're committed to empowering our team members with the tools they need for success while fostering a vibrant work environment focused on growth and achievement. Pay: From $78,000.00 per year Experience:
• digital marketing: 1 year (Preferred)
• Business Development Center: 1 year (Preferred)
• Dealership: 1 year (Required)
• internet sales: 1 year (Preferred) Work Location: In person