Now Hiring - Base Mountain Sports - Director of Marketing, Sales & Advertising in Edwards, CO

Full description of the position

We are looking for a Director of Marketing, Sales & Advertising to lead revenue growth, elevate brand presence, and drive customer engagement across all channels. This role blends hands-on leadership with high-level strategy and is ideal for someone who thrives in a fast-paced, entrepreneurial environment while appreciating the values of a family-run business.

Key Responsibilities

• Develop and execute annual and seasonal sales strategies to meet and exceed revenue targets
• Analyze sales performance, inventory trends, and customer behavior to optimize merchandising and pricing
• Lead, coach, and motivate retail sales teams to deliver exceptional in-store experiences
• Collaborate with buyers and operations to align product assortment with market demand Marketing Strategy & Execution
• Create and implement integrated marketing plans (digital, grassroots, in-store, events, and partnerships)
• Oversee brand positioning, ensuring consistency across all touchpoints
• Manage email marketing, social media, website content, and paid advertising campaigns
• Build relationships with local businesses, resorts, and community organizations to drive traffic and brand awareness Brand & Customer Experience
• Champion a premium yet approachable brand identity reflective of the mountain lifestyle
• Enhance the customer journeyfrom first interaction to post-purchase loyalty
• Develop promotional campaigns, seasonal launches, and in-store experiences Team & Leadership
• Manage and mentor marketing and sales staff
• Foster a collaborative, positive culture aligned with family business values
• Partner closely with ownership to align on vision, growth, and long-term strategy Data & Performance
• Track KPIs including sales growth, customer acquisition, retention, and ROI on marketing efforts
• Utilize CRM and analytics tools to inform decisions and improve performance
• Prepare regular reports and strategic recommendations for ownership

Qualifications

• 310+ years of experience in sales and/or marketing leadership (retail or outdoor industry preferred)
• Strong understanding of both brick-and-mortar retail and e-commerce environments
• Proven track record of driving revenue growth and brand development
• Experience managing teams and developing talent
• Passion for skiing, outdoor lifestyle, or mountain communities strongly preferred
• Excellent communication, organizational, and analytical skills Pay: $50,000.00 - $59,000.00 per year

Benefits

:

• 401(k) matching
• Employee discount
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance Work Location: In person