Now Hiring - SoftWave TRT - Professional Services Director of Sales in Atlanta, GA

Full description of the position

About Us: SoftWave TRT is a fast-growing medical device company revolutionizing regenerative medicine with FDA-cleared shockwave therapy devices used by top healthcare providers nationwide. SoftWave is seeking a Director of Sales who can architect and scale a hybrid sales ecosystem, integrate digital lead-driven revenue, and lead growth while driving a cultural and performance transformation. Mission: Scale SoftWave from $45M to $100M while building an accountable, high-performing sales organization that wins across cash-pay chiropractors, reimbursed provider markets, and enterprise/strategic partnerships, all powered by analytics, AI, and disciplined operating rhythms. This Leader Will: * Build and manage inside sales, corporate/enterprise sales, and direct field reps. * Reset culture, remove underperformers, and rebuild comp with CEO/CFO. * Lead the shift from transactional selling to LTV-focused revenue models. * Drive provider activation, utilization, and retention. * Execute with AI-enabled precision across forecasting, funnel management, and rep analytics. Key Responsibilities: 1. Scale Revenue to $100M * Create the roadmap and operating model to double revenue within two years. * Increase productivity per rep, expand enterprise pipeline, and grow activation-driven recurring revenue. 2. Lead and Rebuild the Sales Organization * Build and manage inside sales, enterprise/corporate programs, and direct reps. * Reset expectations, enforce performance discipline, and remove underperformers quickly. * Redesign comp plans to align behaviors with LTV, activation, and recurring revenue. 3. Digital Lead Conversion & Inside Sales Buildout * Convert 50%+ of demand coming from Google/Meta into qualified, sales-ready opportunities. * Build a high-velocity inside sales team with response SLAs, scoring, and AI-assisted workflows. 4. Enterprise & Corporate Expansion * Establish the enterprise function: multi-clinic groups, MSOs, DSOs, sports organizations, large provider groups. * Lead strategic negotiations and develop scalable programs that drive long-term value. 5. Pipeline, Forecasting & AI-Driven Sales Operations * Implement rigorous pipeline inspection and forecasting discipline. * Leverage AI tools for rep performance scoring, coaching triggers, conversion modeling, and accuracy improvement. 6. Provider Activation, Utilization & Retention * Ensure every new provider is fully activated and achieving expected patient volume. * Increase recurring revenue per device and raise the average provider LTV. 7. Reimbursement Collaboration * Collaborate with reimbursement leaders on CPT code strategies, coverage pathways, and medical economics messaging. Success Metrics (Top 3) * Provider activation & retention * Digital lead conversion * LTV & annual recurring revenue growth Required Experience: * 10+ years in medical device/med-tech with cash-pay + reimbursed markets. * Experience standing up inside sales and enterprise sales. * Ability to drive cultural transformation and enforce performance standards. * Strong command of funnel math, forecasting, analytics, and AI tools. * Experience with compensation plan architecture and multi-channel models. Preferred Qualifications * Atlanta-based or willing to relocate. * Experience selling capital equipment or regenerative technologies. * Understanding of CPT coding, payer economics, and reimbursement frameworks. Core Leadership Attributes * Builder-operator hybrid * Proven track record scaling revenue from $30-$70M to $100M+. * Accountability champion * Strategic thinker * Velocity-driven * Analytical mindset * High emotional intelligence Why Join SoftWave: * Competitive pay * Health, dental, and vision insurance * Paid Holidays & PTO * Benefits: Dental insurance, Health insurance, Paid sick time, Paid time off, Paid training, Vision insurance * Location: Atlanta strongly preferred. qq76Pb3zVc