Now Hiring - Cinemex Holdings USA, Inc. - Senior Esports Sponsorship & Advertising Manager in Miami, FL

Full description of the position

Company: Lyon Gaming / CMX Cinemas Location: Based in Miami, travel to Los Angeles as needed Employment Type: Full-time | Senior Level Compensation: Competitive base + lucrative commission About Lyon Gaming: Lyon Gaming is a leading Latin American esports organization expanding into the U.S. market. Bringing our championship legacy and passionate community to Los Angeles, we blend Latin energy with U.S. gaming culture. About CMX Cinemas: CMX Cinemas premiered in April 2017, offering guests an innovative VIP movie- going experience. Since that time, CMX has grown organically and through acquisition, notably acquiring Cobb Theatres and CineBistro locations. CMX continues to grow as we proudly promote a people-driven culture, investing significantly in the development of our teams, providing high achievers with many opportunities to grow professionally. We are looking for a Senior Sponsorship & Sales Manager to lead our U.S. commercial growth by developing brand partnerships, closing sponsorship deals, and helping position Lyon Gaming as a cross-cultural esports powerhouse. This role will also manage CMX Cinemas pre-show and on-screen advertising sales, integrating gaming, sports, and entertainment sponsorship opportunities into: * Cinema pre-show advertising * Lobby and wall screens * Digital menu boards * Restroom screens and other in-theatre touchpoints Role Summary We are seeking a senior, wellconnected sponsorship and onscreen media strategist & seller who can: * Sell team and esports sponsorships for Lyon Gaming / Lyon Academy * Sell onscreen & intheatre media across CMX Cinemas * Build integrated sponsorship packages that connect esports, traditional sports, cinema, and lifestyle brands * Leverage an existing network in sports, esports, and entertainment sponsors to bring new brands into our ecosystem This is a highimpact, revenuedriving role crucial to establishing Lyon Gaming's U.S. presence and unlocking new commercial opportunities for CMX. Key Responsibilities 1. Sponsorship Sales - Lyon Gaming & Lyon Academy * Lead sponsorship and partnership sales strategy for Lyon Gaming's U.S. division * Prospect, pitch, and secure partnerships with gaming, lifestyle, consumer, and entertainment brands * Package and sell team assets: jersey/logo placement, digital content integration, social media, live event activations, and co-branded campaigns * Develop multiyear sponsorships with clear KPIs and ROI tracking (awareness, engagement, conversions) 2. On-Screen & In-theatre Advertising - CMX Cinemas * Manage CMX pre-screen and on-screen advertising sales, including pre-show spots, lobby video walls, menu screens, and bathroom screens * Create cross-platform sponsorship opportunities that integrate esports content, live viewing parties, experiential integration and gaming into cinema advertising campaigns * Build bundled packages combining Lyon Gaming sponsorship rights with CMX's intheatre media inventory * Work with internal teams to design branded content, custom spots, and in-theatre activations (tournaments, watch parties, brand takeovers) 3. CrossPlatform Partnership Strategy * Identify and target brands actively investing in sports, esports, youth culture, and entertainment * Use your existing network to open doors with CMOs, Heads of Sponsorship, and key agency buyers * Collaborate with marketing, content, and design teams to bring partnerships to life across social, digital, inperson events, and cinema * Manage sponsorship renewals, upsells, and long term partner relationships * Independently manage pipeline and provide weekly/monthly reporting on progress 4. Representation & Networking * Represent Lyon Gaming and CMX at sports, esports, media, and marketing conferences, client meetings, and industry events (~20% travel) * Stay on top of new brands and categories entering sports/esports sponsorship (fintech, DTC brands, energy drinks, automotive, etc.) * Act as a bridge between U.S. sponsors and our Latin American esports heritage, positioning Lyon as a crossborder, crosscultural platform Required Experience & Background * 5+ years in sponsorship sales, partnerships, or business development, preferably in esports, gaming, entertainment, cinema, media/OOH/DOOH sales * Proven network in the sports & entertainment industry - you know the "who's who" in partnership & sponsoring (brand CMOs, Heads of Sports Marketing, agency leads, etc.) * Demonstrated track record closing mediumtolarge deals with major brands (national or global) * Strong U.S. brand and agency network, ideally with exposure togaming, consumer, lifestyle, and entertainment brands * Experience managing medium-to-large deals * Understanding of the esports ecosystem and games like League of Legends preferred * Experience or understanding of prescreen cinema advertising sales is a strong plus * Ability to sell in the U.S. market; LATAM experience is optional but helpful * Fluent in English; Spanish is a plus * Based in or willing to relocate to Miami Technical Skills * Comfortably using CRM and analytics tools to track pipeline, engagement, and conversion metrics (HubSpot/Salesforce experience a plus) * Ability to prepare pitch decks and proposals independently or with internal creative support * Strong reporting skills with experience in CPM, engagement efficiency,conversion tracking, and audience insights * Ability to analyze pre-screen advertising performance metrics and incorporate into sponsor reporting Compensation & Benefits * Competitive base salary + lucrative commission opportunities * Medical, dental, vision insurance * 401(k) retirement savings with employer match * Paid vacation and holidays * Opportunities for global travel to represent Lyon Gaming at events, tournaments, conferences, and prescreen advertising activations * Merchandise and esports-related perks * Clear growth pathways based on performance Work Style * Hybrid role: 80% client visits, 20% remote * Initially an individual contributor with potential to build a small team as the business grows. * Access to internal resources: marketing, design, esports teams, and CMX prescreen advertising team for support. Equal Opportunity Lyon Gaming and CMX Cinemas is proud to be an Equal Opportunity Employer, promoting diversity and inclusion of all as being foundational to our culture. Job Type: Full-time Work Location: On the road