Now Hiring - Great Day Improvements, LLC - YHIC Retail Lead Generator Manager in Minneapolis, MN

Full description of the position

Overview: * Your Home Improvement Company Retail Marketing Manager / Lead Generation Manager Base Salary + Monthly Bonus + Benefits Your Home Improvement Company (YHIC) is seeking a results-driven Retail Marketing Manager to lead our retail and event lead generation efforts. This role champions The Great Day Way --putting customers and people at the center of every experience. You will unify our retail and event strategies under a customer-obsessed, people-focused vision to deliver high-quality leads, memorable brand interactions, and strong community presence. * Travel Required:* 60%+ Schedule: Thursday-Monday (weekends required) Responsibilities: What You 'll Do * Engage potential customers and schedule in-home consultations for Sales Representatives * Hire, train, and lead a team of retail marketers across multiple locations * Develop onboarding and ongoing training programs * Manage budgets to maximize ROI * Set monthly, quarterly, and annual goals in partnership with the Field Marketing Manager * Approve payroll entries and updates * Support social media content and company culture initiatives * Analyze performance data and identify opportunities for improvement * Conduct performance reviews for the Lead Generation/Marketing team * Support corporate marketing efforts as needed Enterprise Leadership & Strategy * Create and lead a unified retail marketing vision across brands and divisions * Build scalable programs aligned with The Great Day Way : excellence, customer-first thinking, and strong team development Retail Marketing Operations * Oversee execution of in-store marketing, retail events, festivals, home shows, B2B partnerships, and local sponsorships * Assist in the execution and oversight of event marketing strategies * Develop standards for localized marketing to ensure consistent brand representation * Optimize lead generation processes to exceed booked, issued, and conversion goals People Leadership & Development * Develop and execute a workforce plan for retail marketing capacity * Recruit, train, and inspire a geographically dispersed team * Promote a culture of accountability, learning, and high energy * Establish clear KPIs and coaching routines Performance Management & Budget Ownership * Manage monthly, quarterly, and annual goals * Report on KPIs including lead volume, ROI, conversion rates, and team performance * Own and manage retail marketing budgets with discipline and creativity Qualifications: Skills, Experience & Capabilities Experience & Education * 2+ years in retail/field/event marketing, grassroots lead generation, or similar growth-oriented experience * Proven leadership scaling multi-location teams; national/multi-brand experience preferred * Bachelor's degree in marketing, communications, business, or equivalent experience Skills & Knowledge * Strong understanding of retail marketing, in-store promotions, events, partnerships, and community engagement * Ability to set vision, create systems, and lead through influence * Home improvement, franchise, or direct-to-consumer experience is a plus * Excellent communication and coaching abilities Travel & Physical Requirements * Willingness to travel regularly within assigned markets and occasionally to other markets * Ability to stand, walk, and assist with event materials as needed * Valid driver's license and reliable transportation required Travel Required: 60%+ Weekend availability required _ YHIC is_ an Equal E mployment Opportunity Employer INDYHICP