Now Hiring - Doswell Operating Group - VP of Growth, Revenue & Customer Strategy in Richmond, VA

Full description of the position

About Us Woodfin - Your Home Team is a locally rooted, customer-first company dedicated to delivering reliable, high-quality service experiences. With a strong foundation in community and care, we take pride in offering solutions that bring comfort, confidence, and consistency into people's lives. Our purpose is simple: to build trust, deliver value, and be there when it matters most. The Role As VP of Growth, Revenue & Customer Strategy, you will lead strategic efforts to expand our customer base, grow revenue streams, and build deep, long-term loyalty. This is a leadership role for someone who values both measurable results and meaningful connections. You bring a vision of growth that is grounded in service, backed by data, and driven by performance. You'll collaborate with teams across marketing, customer experience, operations, and leadership to shape opportunity, sharpen execution, and scale success. You may also manage the revenue-driving analytics, sales, and marketing teams, aligning data insights, performance strategies, and customer storytelling to deliver smarter, customer-centric growth. You'll ensure each team is equipped, empowered, and unified in delivering impactful, revenue- generating outcomes. You help us raise the bar while staying true to our values. Key Responsibilities * Develop and lead a growth strategy across customer acquisition, retention, and expanded offerings * Increase memberships and recurring engagement programs to deliver long-term value * Drive revenue growth through new products, enhanced services, and accessible financing options * Identify and activate new revenue streams and upsell paths that elevate the customer experience * Analyze operations to determine where sales opportunities are being missed and build a clear, actionable path to capture that untapped revenue * Lead and align performance of sales, marketing, and customer service teams with growth objectives and revenue targets * Manage and align revenue-focused analytics, sales, and marketing teams to drive insights, performance, and strategic action * Oversee and refine customer communications, aligning them with brand values and key lifecycle moments * Analyze customer data, behavior trends, and service performance to inform strategic decisions * Partner with marketing to improve campaign targeting, messaging, and return on investment * Collaborate with department leaders to promote and adopt revenue-driving programs * Foster a culture of curiosity, accountability, and customer-centered thinking * Own revenue forecasting, goal-setting, and performance reporting for all growth initiatives * Guide pricing strategies to reflect value, competitiveness, and long-term sustainability What Success Looks Like * A growing customer base and strong retention * Increased average revenue per customer * Expansion of memberships and recurring engagement participation * Revenue growth through diversified offerings and flexible financing * Clear impact of analytics, marketing, and sales alignment on revenue strategy * Increased capture of previously missed revenue opportunities * Documented, scalable growth playbooks across teams * High-performing, integrated sales, marketing, analytics, and customer service operations * Strong cross-functional collaboration and aligned execution * Increased customer lifetime value and positive brand recognition You Bring * 7+ years of experience in revenue, growth, marketing, or strategy roles -- ideally in B2C, subscription, or customer-centric industries * Demonstrated success leading cross-functional teams, especially in sales, marketing, analytics, and customer service * Strong analytical skills with an action-oriented, results-driven mindset * A collaborative leadership style and commitment to team growth * A values-based approach to brand, trust, and customer relationships * Strategic vision paired with tactical excellence Why This Role Matters Because here, growth means helping people feel cared for, confident, and supported in the decisions that matter most. It means building a business that reflects its values in every interaction. If you're excited to lead with purpose and deliver growth that lasts, we'd love to connect. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Type: Full-time Benefits: * 401(k) * Dental insurance * Health insurance * Paid time off * Vision insurance Work Location: In person