Now Hiring - Swisher International Group Inc. - Sales Events Manager in Jacksonville, FL

Full description of the position

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you 're ready to create excitement and drive what's next in the industry, we'd love to hear from you. The Sales Event Manager leads the planning, coordination, and execution of sales meetings, trade events, and customer-facing experiences that drive engagement, brand visibility, and commercial performance. This role ensures that all sales events--from national conferences to regional activations--are strategically aligned with business objectives, executed flawlessly, and deliver measurable impact through participant experience, operational excellence, and ROI. Key Responsibilities Event Strategy & Planning * Develop and execute an annual calendar of sales meetings, conferences, and trade events aligned with commercial priorities and go-to-market strategies * Collaborate with Sales, Marketing, and Commercial Strategy teams to define event goals, messaging, and audience engagement strategies * Design event concepts, agendas, and deliverables that reinforce brand positioning and support sales enablement initiatives *Execution & Logistics Management * Oversee all logistical elements, including venue selection, vendor management, contract negotiation, travel coordination, and on-site event execution * Manage event budgets, ensuring financial discipline, cost efficiency, and compliance with company policies * Lead cross-functional coordination with Marketing, IT, and Operations to ensure timely production of materials, displays, and sales assets * Manage trade show materials, including development, distribution, field sharing logistics, and replenishment - ensuring brand consistency across all event materials Stakeholder & Vendor Management * Serve as the primary liaison between internal stakeholders, external vendors, and agencies to ensure seamless collaboration and executional excellence * Negotiate and manage relationships with event service providers, including production companies, caterers, and audio-visual partners * Coordinate with Sales Leadership on speaker preparation, presentation materials, and communication plans Sales Enablement & Engagement * Partner with Enablement and Communications teams to integrate product showcases, training modules, and recognition programs into event design * Support the creation and distribution of pre- and post-event communications, including surveys, recaps, and performance dashboards * Ensure events foster engagement, motivation, and alignment among sales teams and customers Measurement & Continuous Improvement * Establish KPIs and feedback mechanisms to evaluate event effectiveness and participant satisfaction * Analyze post-event performance to identify opportunities for enhancement and future optimization * Maintain event documentation, best practices, and process improvements to drive scalability and consistency Qualifications * Bachelor's degree in Marketing, Business Administration, Communications, or related field * 5-7 years of experience in event management, trade marketing, or sales operations with a focus on corporate or customer-facing events * Proven success managing complex event logistics, vendor negotiations, and budget oversight * Strong project management skills with the ability to manage multiple priorities under tight deadlines * Excellent written and verbal communication skills; skilled at influencing cross-functional partners and presenting to leadership * Proficiency in Microsoft Office Suite; experience with project management and event planning tools (e.g., Cvent, Asana, [please apply online] * Travel: 20-30% Preferred Qualifications * Master's degree (MBA or related field) * Experience within consumer goods, retail, or B2B sales organizations * Knowledge of trade show design, experiential marketing, or incentive event programs * Certified Meeting Professional (CMP) or related certification preferred * Familiarity with CRM systems (e.g., Salesforce) and digital engagement platforms What We Offer * Base salary and bonus program * Medical, dental, vision, life insurance effective on date of hire * Generous 401(k) Plan * Defined Contribution Plan * Paid vacation and paid holidays * Tuition reimbursement Official Contact Information * Email: All official emails will come from [please apply online] address * Website: Verify job listings and contact details on [please apply online] Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.