Now Hiring - Confidential - Director of Sales and Marketing in Santa Cruz, CA

Full description of the position

We are seeking a strategic and results-driven Director of Sales & Marketing to lead revenue growth in Santa Cruz, one of California's most desirable coastal destinations. This role is responsible for positioning the property to attract high-value leisure travelers, corporate groups, and premium accounts by leveraging the market's unique blend of coastal lifestyle, outdoor recreation, and year-round appeal. The ideal candidate brings strong leadership, data-driven sales strategy, and destination-focused storytelling to maximize market share, drive rate growth, and elevate the property's brand presence in a competitive resort market. General Responsibilities: * Conduct and continuously update local market research. * Sell incremental room nights for assigned properties. * Develop and execute each hotel's marketing plan. * Achieve and exceed the revenue targets for the assigned properties. * Assess the market potential and develop new business opportunities while at the same time increasing revenues from existing customers. * Conduct and enhance public and community relations. * Sell Meeting Room and Board Room * Sell Group rooms and/or Meeting space * Catering organization Specific Responsibilities: * Provide the General Manager with a daily end-of-day activity and accomplishments report, highlighting progress toward revenue goals and key sales initiatives. * Achieve and exceed revenue, ADR, and RevPAR objectives across all market segments. * Develop and manage monthly and annual sales forecasts, keeping the General Manager informed of performance, risks, and opportunities to ensure consistent business flow throughout the year. * Plan and execute advertising and marketing initiatives in alignment with General Manager direction and approved budgets for the hotel, meeting and catering spaces, and food & beverage outlets. * Leverage cross-selling opportunities across all Lotus Management, Inc. properties to maximize portfolio-wide revenue. * Maintain a high level of visibility and engagement within the local and regional community to strengthen brand presence and drive demand. * Establish and maintain efficient sales office procedures, ensuring productive use of staff time, accurate account management, and consistent follow-up practices. * Ensure timely and effective follow-up on all sales leads, converting opportunities into confirmed business. * Collaborate with leadership to develop and recommend pricing and rate strategies that support revenue optimization. * Ensure full compliance with the sales and marketing incentive and bonus plan, including accurate tracking and reporting. * Maintain and analyze historical performance and trend data to support forecasting, budgeting, and strategic planning. * Ensure the prompt, professional, and systematic servicing of all accounts, fostering long-term client relationships. * Monitor and analyze competitive activity at both the local and regional levels to identify threats and opportunities. * Develop and manage strategic partnerships with third-party providers, including travel, marketing, and distribution partners. * Continuously review and optimize the hotel's website and third-party distribution channels to maximize visibility, room night production, and revenue. * Represent the hotel and Lotus Management, Inc. by attending and participating in relevant trade shows, industry events, and sales missions to promote assigned properties. Salary: $85k - $110k plus Benefit package and attractive time off This description outlines the general scope and expectations of the role but does not represent an exhaustive list of all duties or responsibilities. Additional tasks, whether essential or non-essential, may be assigned as business needs evolve. I acknowledge and understand the information provided above and confirm my ability to successfully perform the primary responsibilities of this position, with or without reasonable accommodation, as determined by hotel management. Job Type: Full-time Pay: $85,000.00 - $110,000.00 per year Benefits: * 401(k) * Dental insurance * Employee discount * Flexible schedule * Health insurance * Paid time off * Vision insurance Work Location: In person