Now Hiring - Highland Homes - Professional Services Area Sales Manager in Lakeland, FL

Full description of the position

Sales Team Leadership & Development * Lead staffing efforts, including interviewing, hiring, and coordinating onboarding new sales team members with Human Resources. * Provide individual training and ongoing coaching to ensure team members follow up consistently and confidently ask for the sale. * Create and manage staffing schedules for model homes to ensure optimal sales coverage. * Support and monitor self-prospecting efforts to maintain strong, proactive traffic driving activity. * Conduct regular check-ins with team members to assess engagement and performance. * Work one-on-one with new hires to ensure steady advancement; evaluate progress through presentations and contract-writing exercises after the first month. * Address field personnel issues promptly and professionally, ensuring compliance with company policies and expectations. Customer, Realtor & Lender Relations * Address customer and Realtor concerns or complaints quickly to ensure positive experiences. * Review buyer follow-up logs, PS Client To Do's and Outlook reminders to ensure timely communication and consistent follow-up * Support the processing manager to maintain a clean, accurate backlog. * Review monthly customer satisfaction surveys and address trends and individual feedback with the team. * Maintain strong working relationships with Realtors and Lender Partners to support traffic generation and sales success. * Monthly review of competition Community, Model & Inventory Oversight * Visit model homes (minimum of 3 days a week) to ensure appearance, cleanliness, signage, and presentation reflect company standards. * Verify that all model center collateral is current, properly stocked, professionally printed, and free from black-and-white copies or outdated materials. * Inspect spec homes to ensure they are complete, clean, well-maintained, and ready for buyer visits. * Monitor the corporate website to confirm landing pages and community information are accurate and updated. * Work closely with construction to support home readiness, buyer satisfaction, and a smooth customer experience. Sales Operations & Performance Management * Collaborate with the VP of Sales on new community rollouts, launch planning, pricing, and inventory management strategies. * Track and review month-to-date, year-to-date, and cancellation metrics with the sales team to ensure strong performance and accountability. * Monitor competitive activity and provide insights and coaching to the team to maintain a strong market position. * Ensure full alignment between sales, construction, marketing, lenders, and leadership to achieve regional goals. Qualifications * Active Florida Real Estate License required. * Minimum 3-5 years of sales management experience, preferably in new-home construction or residential real estate. * Proven ability to lead, coach, and develop high-performing sales teams. * Strong knowledge of the new-home sales process, including contract writing, customer relations, and inventory management. * Excellent communication, interpersonal, and problem-solving skills. * Ability to manage multiple communities, priorities, and deadlines in a fast-paced environment. * Proficiency with CRM systems, Microsoft Outlook, and standard office applications. * Valid driver's license and reliable transportation. Business Unit - Highland Homes