Now Hiring - Highland Homes - Area Sales Manager in Lakeland, FL

Full description of the position

Sales Team Leadership & Development

• Lead staffing efforts, including interviewing, hiring, and coordinating onboarding new sales team members with Human Resources.
• Provide individual training and ongoing coaching to ensure team members follow up consistently and confidently ask for the sale.
• Create and manage staffing schedules for model homes to ensure optimal sales coverage.
• Support and monitor self-prospecting efforts to maintain strong, proactive traffic driving activity.
• Conduct regular check-ins with team members to assess engagement and performance.
• Work one-on-one with new hires to ensure steady advancement; evaluate progress through presentations and contract-writing exercises after the first month.
• Address field personnel issues promptly and professionally, ensuring compliance with company policies and expectations. Customer, Realtor & Lender Relations
• Address customer and Realtor concerns or complaints quickly to ensure positive experiences.
• Review buyer follow-up logs, PS Client To Do's and Outlook reminders to ensure timely communication and consistent follow-up
• Support the processing manager to maintain a clean, accurate backlog.
• Review monthly customer satisfaction surveys and address trends and individual feedback with the team.
• Maintain strong working relationships with Realtors and Lender Partners to support traffic generation and sales success.
• Monthly review of competition Community, Model & Inventory Oversight
• Visit model homes (minimum of 3 days a week) to ensure appearance, cleanliness, signage, and presentation reflect company standards.
• Verify that all model center collateral is current, properly stocked, professionally printed, and free from black-and-white copies or outdated materials.
• Inspect spec homes to ensure they are complete, clean, well-maintained, and ready for buyer visits.
• Monitor the corporate website to confirm landing pages and community information are accurate and updated.
• Work closely with construction to support home readiness, buyer satisfaction, and a smooth customer experience. Sales Operations & Performance Management
• Collaborate with the VP of Sales on new community rollouts, launch planning, pricing, and inventory management strategies.
• Track and review month-to-date, year-to-date, and cancellation metrics with the sales team to ensure strong performance and accountability.
• Monitor competitive activity and provide insights and coaching to the team to maintain a strong market position.
• Ensure full alignment between sales, construction, marketing, lenders, and leadership to achieve regional goals.

Qualifications

• Active Florida Real Estate License required.
• Minimum 3-5 years of sales management experience, preferably in new-home construction or residential real estate.
• Proven ability to lead, coach, and develop high-performing sales teams.
• Strong knowledge of the new-home sales process, including contract writing, customer relations, and inventory management.
• Excellent communication, interpersonal, and problem-solving skills.
• Ability to manage multiple communities, priorities, and deadlines in a fast-paced environment.
• Proficiency with CRM systems, Microsoft Outlook, and standard office applications.
• Valid driver's license and reliable transportation. Business Unit - Highland Homes