Now Hiring - BackStretch Consulting Group - Professional Services Business Development Representative in New York, NY

Full description of the position

About Alia We're one of the fastest-growing startups in the Shopify ecosystem, trusted by 3000 leading brands including HexClad, Nike Strength, Barstool Sports, Peloton Apparel, and Aviator Nation. Our platform powers millions of customer interactions daily, and we're just getting started. At Alia, we're building the next generation of popups: smarter, more beautiful, and designed to convert. We help Shopify brands achieve 15%+ opt-in rates while delivering customer experiences that feel personal, not intrusive. We're a lean, high-velocity team that obsesses over customer outcomes and ships at lightning speed. If you want your work to matter immediately and reach millions of shoppers, this is the place for you. The Role This is a foundational, high-autonomy role at the center of our go-to-market engine. You'll own outbound demand generation, building pipelines and opening doors with Shopify brands ready to level up their growth. You won't be waiting for scripts or step-by-step playbooks. Instead, you'll help build the GTM function from the ground up: testing cold outreach strategies, refining automation systems, and creating repeatable processes that scale. If you're a self-starter who thrives with ownership, moves fast, and knows how to spark conversations that turn into customers, you'll thrive here. What You'll Do Outbound Prospecting & Pipeline Generation * Own cold email outreach and multi-channel prospecting to generate qualified opportunities for the sales team * Build and optimize automation systems (sequences, triggers, follow-ups) that scale outbound efforts * Research and identify high-fit Shopify brands, understanding their tech stack and growth challenges * Test messaging, subject lines, and cadences to continuously improve response and conversion rates Customer Engagement & Qualification * Initiate conversations that uncover prospect pain points and align them with Alia's value proposition * Qualify inbound and outbound leads, ensuring a smooth handoff to Account Executives * Communicate clearly how Alia drives opt-in rates, revenue, and zero-party data collection for Shopify brands GTM Development & Collaboration * Partner with Sales leadership to refine targeting, messaging, and process * Contribute to building the BDR playbook: what works, what doesn't, and what to try next * Share frontline insights with Marketing and Product to sharpen positioning and inform roadmap decisions What You Bring Must-Have Experience: * Experience as a BDR (or similar outbound role), ideally at a SaaS or eCommerce-focused company * Hands-on experience with cold email, sequencing tools, and CRM systems (e.g., HubSpot, Apollo, Outreach) * Strong written communication: you can write emails that get opened, read, and replied to * Self-directed mindset: you don't need constant direction on "how to do X, Y, Z" * Comfort with ambiguity and speed in an early-stage environment Bonus Points For: * Familiarity with the Shopify ecosystem and DTC brand landscape * Experience helping build or scale a GTM function from scratch * Understanding of eCommerce metrics (AOV, conversion rate, LTV) and how they connect to Alia's value prop * Prior exposure to marketing tech (ESPs, SMS platforms, popup tools) Why You'll Love This Role * Own the Outbound Engine: Build pipeline and shape the GTM motion at a high-growth, product-led company * Build Something New: Help create the playbook for how Alia's sales org scales * Have Real Impact: Your conversations directly influence revenue and company trajectory * Thrive in Autonomy: We trust you to run your own experiments and own your results * Work with Great Brands: Prospect into some of the fastest-growing DTC brands on Shopify Compensation & Perks * Compensation: $100K - $120K OTE * Flexible, remote-first environment (NYC preferred but not required) * Opportunity for significant career growth as the sales function scales Ready to Help Shopify's Best Brands Grow Faster? Apply now, no cover letter required. Job Type: Full-time Pay: $110,000.00 - $120,000.00 per year Work Location: Hybrid remote in New York, NY 10016