Now Hiring - Burns Buick GMC - General Sales Manager in Marlton, NJ

Full description of the position

Burns Buick GMC is seeking a proven General Sales Manager (GSM) to lead, coach, and grow our sales operation. This role is responsible for driving new and used vehicle performance through a disciplined, repeatable sales process , developing high-performing sales managers and consultants, maintaining strong manufacturer relationships, and delivering an exceptional customer experience.The ideal candidate is a hands-on leader who believes in structure, accountability, and execution-someone who understands that consistent results are driven by clearly defined processes that are followed every day.Key Responsibilities * Lead and manage all aspects of the new and used vehicle sales departments * Establish, enforce, and continuously improve a disciplined sales process from first contact through delivery and follow-up * Set clear sales goals, forecasts, and performance expectations with daily, weekly, and monthly accountability * Coach and develop Sales Managers and Sales Consultants to execute the sales process consistently and professionally * Monitor and improve closing ratios, gross profit, inventory turn, and market share through process adherence * Ensure full compliance with OEM programs, policies, and reporting requirements * Oversee inventory management, pricing strategy, and aging controls * Partner with F&I to ensure smooth handoffs and maximize product penetration * Collaborate with Fixed Operations to support customer retention and dealership-wide growth * Maintain strong CSI, online reputation, and customer experience standards * Analyze sales data, market trends, and performance metrics to drive continuous improvement * Uphold dealership processes, ethical standards, and a professional, accountable culture Qualifications * Minimum 5+ years of automotive sales leadership experience , GSM experience strongly preferred * Demonstrated success implementing and maintaining a structured, disciplined sales process * Strong understanding of OEM programs, digital retailing, and inventory management * Proven ability to coach, train, and hold teams accountable to process and performance * Strong communication, organizational, and leadership skills * Ability to thrive in a fast-paced, performance-driven environment * Valid driver's license and clean driving record What We Offer * Total annual compensation of $165,000-$200,000 , consisting of base salary plus performance-based bonuses * Supportive ownership and executive leadership * Stable, growing dealership with strong brand presence * Opportunity to build and lead a process-driven, high-performing sales organization * Professional environment focused on long-term, sustainable success