Now Hiring - Crane Equipment & Service, Inc. - Director of Sales & Marketing in Eureka, IL

Full description of the position

Summary: The Director of Sales and Marketing will be responsible for developing and executing strategic sales and marketing initiatives to drive revenue growth and enhance brand visibility. This role requires a visionary leader with a strong background in sales and marketing, excellent communication skills, and a deep understanding of the overhead crane industry. Essential Duties and Responsibilities: The Director of Sales and Marketing is responsible for developing and executing strategic initiatives to drive revenue growth and enhance brand visibility. This role involves leading a team of sales professionals, conducting market analysis, managing brand reputation, driving sales growth, and overseeing digital marketing efforts. The Director will also manage budgets, collaborate on product development, and build strong relationships with clients and stakeholders. Key Responsibilities and duties include the following. Other duties may be assigned: * Strategic Planning: Develop and implement comprehensive sales and marketing strategies to achieve business objectives. * Team Leadership: Lead and mentor a team of sales and marketing professionals, fostering a collaborative and high-performance culture. * Market Analysis: Conduct market research and analysis to identify trends, opportunities, and competitive landscape. * Brand Management: Enhance brand awareness and reputation through targeted marketing campaigns and initiatives. * Sales Growth: Drive sales growth by developing and executing effective sales strategies and tactics. * Customer Engagement: Build and maintain strong relationships with key clients and stakeholders. * Performance Monitoring: Track and analyze sales and marketing metrics to measure effectiveness and optimize strategies. * Budget Management: Manage sales and marketing budgets, ensuring efficient allocation of resources. * Product Development: Collaborate with product development teams to align sales and marketing efforts with new product launches. * Digital Marketing: Oversee digital marketing efforts, including social media, SEO, and online advertising Supervisory Responsibilities: Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Competency: To perform the job successfully, an individual should demonstrate the following competencies: * Leadership - Displays strong leadership skills; Exhibits confidence in self and others; Displays willingness to make decisions; Exhibits sound and accurate judgment; Motivates and inspires others to work well individually and together in teams; Others follow their lead because they believe in where they are going and how they plan to get there. * Communication (Oral & Written) - Communicates clearly and persuasively in positive or negative situations; Responds timely and gets clarification; Demonstrates group presentation skills; Effectively listens and seeks first to understand. * Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things. * Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments. * Business Acumen - Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals; Contributes to profits and revenue. * Analytical - Collects, analyzes, researches and interprets data and recommends corrective actions. * Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics. * Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Supports affirmative action and respects diversity. * Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans. Qualifications: * Bachelor's degree in Marketing, Business Administration, or a related field or equivalent experience. * Minimum of 7 years of experience in sales and / or marketing leadership roles within the overhead crane industry or a related field. * Proven track record of driving revenue growth and brand development. * Strong leadership and team-building skills. * Excellent communication and interpersonal skills. * Proficiency in digital marketing and analytics tools. * Knowledge of industry regulations and safety standards. Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is occasionally exposed to wet and/or humid conditions; moving mechanical parts; fumes or airborne particles; toxic or caustic chemicals; outside weather conditions; extreme cold; extreme heat and vibration. The noise level in the work environment is usually moderate. EOE/Vets/Disabled Job Type: Full-time Pay: $120,000.00 - $150,000.00 per year Benefits: * 401(k) * Dental insurance * Health insurance * Life insurance * Paid time off * Vision insurance Ability to Commute: * Eureka, IL 61530 (Preferred) Work Location: In person