Now Hiring - Alyrica Networks Inc - Director of Growth in Philomath, OR

Full description of the position

Director of Growth THIS IS AN ONSITE ROLE, LOCATED IN PHILOMATH, OR. Who are we? Alyrica Networks is a 23-year-old, independent regional ISP proudly serving the Willamette Valley. We've built a reputation for outstanding service and are now in aggressive growth mode as we expand fiber and fixed-wireless networks across new cities and neighborhoods. Our sales team is process-driven and performing well -- now we need a world-class lead generation leader to feed them a steady pipeline of high-intent prospects. Role Specifics: You will own the entire funnel: from building, scaling, and optimizing every lead source to the final turn-up, you'll be in the driver seat. You'll have an amazing team of people working for you that have an average tenure of four years, so lots of experience in the sales and installation world. You'll need to bring the creative energy and experience to execute on the CEO's vision. You'll need to prioritize your time and resources correctly every day. You'll need to remove roadblocks and prioritize the work for your team so they are able to clearly execute. If you 've taken a regional service business from inconsistent leads to a predictable acquisition machine, we want to talk to you. Core Role Responsibilities * Build and execute a multi-channel lead generation strategy that reliably hits quarterly MQL/SQL targets and keeps cost-per-acquisition trending down year-over-year. * Launch and scale hyper-local campaigns for newly built or targeted zones ("go-to-market" plans for each new city/neighborhood we light up). * Develop and manage a small in-house or outsourced lead gen team (SDR(s), digital marketing specialists, agency partners, etc.). * Deeply partner with the sales team to ensure their success every day * Build and maintain strong relationships with city/county governments, HOAs, developers, real estate agents, chambers of commerce, and other partners * Own the sales and marketing automation stack (currently Zoho CRM) and continually improve lead nurturing, segmentation, and re-engagement flows. * Establish a rigorous testing culture: A/B tests, landing page optimization, offer testing, audience experiments -- everything backed by data. * Deliver weekly and monthly reporting dashboards that clearly show success in new customers acquired * Collaborate cross-functionally with network engineering, customer support, and finance to align on priorities and budgets. The perfect fit will have: * Proven track record of building and scaling lead generation programs that have directly driven 50%+ YoY revenue growth (ideally in telecom, home services, utilities, or another local/subscription business). * Deep expertise in modern digital marketing: Google Ads (Search, PMAX, Local Service Ads), Meta, SEO, and conversion-rate optimization. * Hands-on experience managing five- and six-figure monthly ad budgets with clear ROI. * Comfortable with both high-volume automated channels and high-touch local partnerships/referral programs. * Analytical to your core -- you live in Google Analytics 4, Zoho CRM reports, Excel/Google Sheets models, and Looker Studio dashboards. * Leadership experience -- you've either led a small growth/marketing team or single-handedly owned growth at a smaller company and are ready for your next step. * Bonus if you've worked at or with an ISP, WISP, cableco, or fiber overbuilder and understand pre-qualification workflows, address-level availability tools, and serviceability challenges. * You get excited about small-town politics, city council meetings, and turning "we've always used big cable" into "we switched to Alyrica and love it." Required Qualifications * 5+ years in growth/lead generation roles with clear, quantifiable impact * Advanced proficiency in Google Analytics 4, Google Ads, Meta Ads Manager, Zoho (or HubSpot/Marketo), Excel/Google Sheets * Experience hiring and managing agencies, freelancers, or internal specialists * ISP or utility industry experience is a big plus * Willing to be in the office in Albany/Corvallis most days -- this is not a remote role Salary: $102,000 - $200,000 per year (OTE) * To Apply : Apply via Indeed.com or send resume and/or cover letter to [please apply online] to get started! Job Type: Full-time Pay: $102,000.00 - $200,000.00 per year Benefits: * 401(k) * Health insurance * Paid time off * Vision insurance Application Question(s): * What time of day is best for you to be interviewed for this role? Experience: * Management: 3 years (Required) * Lead generation: 5 years (Required) Work Location: In person