Now Hiring - SUR COFFEE, LLC - Sales Representative in San Clemente, CA

Full description of the position

Join the Launch of a New Division! SUR Coffee is a rapidly growing, specialty coffee brand known for exceptional quality and innovation. We are launching a brand-new Distribution Division focused on expanding our market presence across Southern California (SoCal) with both our premium Roasted Coffee and exciting Ready-to-Drink (RTD) beverages. We are seeking a highly motivated and results-driven Outbound Call Center Sales Executive to be the driving force behind this new division's growth. This is a foundational role reporting directly to executive leadership, offering significant commission potential and career advancement as the division scales. The Role: Strategic Outbound Sales You will be responsible for a strategic blend of outbound sales activities across various segments, utilizing strong cold-calling, relationship-building, and account management skills. Your sales territory will be focused on the Southern California region , with a strategic emphasis on building relationships near our existing SUR Coffee retail locations. Core

Responsibilities

& Time Allocation: Business Coffee Membership Program 70% Cultivate relationships with local businesses (offices, gyms, hospitality) near our retail stores to sell bulk roasted coffee for office/lounge use. Goal: High volume, long-term membership accounts. Restaurant Coffee Wholesale 10% Target nearby restaurants and cafes for their daily coffee needs (drip, espresso). Goal: Secure high-margin, recurring wholesale contracts. Open Wholesalers (RTD Focus) 10% Conduct cold outreach to regional open food and beverage wholesalers/brokers to secure distribution contracts specifically for our innovative Ready-to- Drink (RTD) beverage line. M &A Distributor Rep Program 10% Serve as the commission-based liaison for Merchandising and Acquisition efforts, including following up on leads generated by third-party reps or potential small-scale distribution partnership leads.

What You Will Do

• Execute high-volume outbound calls, emails, and strategic outreach campaigns daily.
• Master the sales pitch for four distinct market segments, tailoring the value proposition for each.
• Manage the entire sales cycle: lead generation, qualification, proposal creation, negotiation, and contract closing.
• Maintain accurate sales forecasts, pipeline records, and customer communication using the company CRM.
• Collaborate closely with the Operations team to ensure seamless customer onboarding and fulfillment.

What You Bring

• 2+ years of proven success in an Outbound/Inside Sales role, preferably within Food & Beverage, CPG, or related distribution fields.
• Exceptional cold-calling skills and a history of meeting or exceeding aggressive sales targets.
• Deep familiarity with the Southern California business and/or wholesale market is a plus.
• A "hunter" mentality, highly organized, and disciplined in time management across multiple projects.
• Strong communication skills, both written and verbal.

Compensation

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Benefits

• Competitive Base Salary + an attractive, uncapped Commission Structure tied directly to new revenue generated across all four segments.
• Health, Dental, and Vision coverage.
• Generous paid time off and employee discounts on SUR Coffee products.
• The opportunity to shape the sales strategy for a brand new division from the ground floor. Ready to launch a new venture? Apply today! Pay: $50,000.00 - $140,000.00 per year

Benefits

:

• Cell phone reimbursement
• Dental insurance
• Employee discount
• Health insurance
• Mileage reimbursement
• Paid time off
• Paid training
• Vision insurance Work Location: In person