Now Hiring - Heritage Hospitality - Area Director of Sales in Charlottesville, VA

Full description of the position

Area Director of Sales Hilton Branded Hotels | Charlottesville, VA Mid- to Upper-Scale Portfolio (3 Hotels)

Position Summary

We are seeking an experienced Area Director of Sales to lead the commercial strategy for a three-hotel Hilton portfolio in the Charlottesville, VA market. This role is responsible for driving top-line revenue growth, developing corporate and group demand, and executing Hilton-aligned sales strategies across all properties. The ideal candidate is a hands-on sales leader with a proven track record in Hilton systems, strong local market knowledge, and the ability to balance strategic planning with active selling.

Key Responsibilities

• Lead and execute the overall sales strategy for three Hilton-branded hotels
• Drive corporate negotiated rates, group, SMERF, and local account production
• Personally solicit and maintain relationships with top local and regional accounts
• Ensure full utilization of Hilton sales tools and systems (RFPs, CRM, brand platforms)
• Partner with General Managers and Revenue Management to align pricing, demand, and mix
• Conduct weekly sales meetings and pipeline reviews with property sales leaders
• Develop and manage annual sales plans, budgets, and forecasts
• Track and report sales performance against goals; adjust strategy as needed
• Represent the hotels at local networking events, chambers, CVB functions, and trade shows
• Mentor and develop on-property sales team members

Qualifications

• Minimum 5+ years of hotel sales experience, with at least 2 years in a multi-property or senior sales role
• Hilton brand experience strongly preferred
• Proven success driving corporate and group revenue in a competitive market
• Strong understanding of STR, market segmentation, and revenue strategies
• Excellent communication, negotiation, and relationship-building skills
• Ability to work independently while leading cross-functional teams
• Proficiency with hotel sales systems, CRM tools, and Microsoft Office
• Local or regional market knowledge of Charlottesville/Central Virginia is a strong plus What We Offer
• Competitive base salary + performance-based bonus
• Full benefits package (medical, dental, vision)
• Hilton travel discounts
• Growth opportunity within an expanding hotel organization
• Autonomy and influence over a meaningful, multi-property portfolio Work Location Charlottesville, VA (multi-property, on-site with local travel) How to Apply Apply through Indeed with your resume and a brief summary of your multi- property or Hilton sales experience. Job Type: Full-time Pay: $70,000.00 - $90,000.00 per year

Benefits

:

• Employee discount
• Paid time off Work Location: In person