Now Hiring - Mor Furniture For Less, Inc - Senior VP of Sales in San Diego, CA

Full description of the position

Description: The Sr. VP of Sales is responsible for leading MOR Furniture's multi-channel sales organization--including retail stores, e-commerce, financing programs, and regional sales operations. This role owns the company's revenue strategy, store productivity, sales training systems, and expansion planning. The Sr. VP will drive MOR's transformation from a traditional "for-less" retailer toward a value + style retail model, improve conversion, strengthen store-level execution, and build a scalable sales capability that supports MOR's next-stage growth. Key Responsibilities A. Revenue & Sales Strategy * Own annual sales planning for all stores & channels (P&L responsibility $250M+) * Develop traffic, conversion, and AOV strategies * Lead pricing, promotion, and financing-term optimization * Partner with marketing on campaign planning, i.e. Black Friday, President's Day, Holiday events, etc. B. Store Operations & Performance Management * Develop and maintain a standardized sales playbook for all stores * Oversee regional managers, store managers, and sales associates * Implement KPI dashboards: traffic, conversion, UPH, close rate, and attachment rate Improve sales floor discipline, customer experience, and white-glove standards * Lead new store opening sales planning including hiring, training, and launch C. Sales Training & Talent Development * Build a unified training system for product knowledge, selling skills, and digital tools * Establish internal "Sales Academy" to reduce turnover and accelerate ramp-up D. E-Commerce & Omnichannel Integration * Integrate store and online sales workflows * Build lead-routing and attribution systems (coupon code, touch-screen kiosks, CRM) * Develop collaboration between stores and online teams to increase blended revenue Requirements: Hard Skills * 10+ years of leadership experience in multi-unit retail or furniture/home category * Proven sales P&L leadership(>$100M annual revenue) * Strong analytical skills (conversion funnel, promotion ROI, merchandising performance) * Experience with omnichannel sales, CRM systems, and online traffic ? in-store conversion * Familiar with U.S. retail labor management & incentive design Soft Skills * High leadership presence, can lead 500+ salespeople across 40+ stores * Hands-on, operationally strong, able to travel frequently * Strong cross-functional communication with marketing, operations, and merchandising Preferred Background * Experience with furniture retailer or related industry * Experience transforming legacy retail into omni-channel operations * Bilingual in English/Spanish is a plus Compensation Package * Base salary of $180,000 to $230,000 * Annual bonus up to 40% of base salary based on KPIs such as sales revenue, gross profit achievement, conversion rate, inventory turnover, labor cost control, and sales performance of new store openings * Profit share plan * 401(k) plan * Medical / Dental / Vision * Car allowance Potential Total Compensation (Comprehensive Package) of $250,000 to $375,000