Now Hiring - Confidential - Professional Services Director of Marketing & Sales in Sarasota, FL

Full description of the position

Overview JOB SUMMARY The Director of Marketing and Sales shall provide leadership and management for the marketing and sales programs, and is responsible for maintaining maximum occupancy of a Senior Living Community that includes Independent Living, Assisted Living, and Memory Care. Serve as an advocate, cultivating relationships with existing and prospective residents. Leadership & Team Management * Lead, develop, and evaluate Marketing and Sales staff to maximize effectiveness and efficiency. * Conduct performance evaluations, coaching, training, and corrective action as needed in collaboration with HR. * Foster a collaborative, respectful team environment and ensure compliance with organizational policies. * Coordinate hiring, onboarding, scheduling, and ongoing staff development. Marketing & Communications * Oversee brand standards and ensure consistency across all marketing materials and channels. * Develop and manage marketing collateral, advertising, presentations, communication schedules, and the annual report. * Manage website updates, social media content, media relations, and external creative vendors. * Establish and maintain strategic marketing partnerships. Sales, Lead Generation & Admissions * Develop and oversee lead generation strategies in collaboration with the sales team to increase qualified leads and occupancy. * Establish sales goals and manage an effective sales and marketing program. * Train and support sales staff in presentation, follow-up, and closing techniques. * Oversee admissions processes for Independent Living, Assisted Living, and Memory Care, including onboarding documentation and contract review. * Support complex or special-circumstance sales and resident transitions. Administrative & Reporting * Manage the marketing budget, CRM data accuracy, waitlist integrity, and departmental reporting. * Prepare and submit regular performance and activity reports to executive leadership. * Conduct weekly staff meetings and participate in leadership meetings as requested. * Perform additional duties as assigned by the CEO. Job Type: Full-time Pay: From $90,000.00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Employee assistance program * Employee discount * Flexible schedule * Health insurance * Life insurance * Paid time off * Referral program * Retirement plan * Vision insurance Work Location: In person