Now Hiring - Cascadia Senior Living - Marketing - Regional Sales & Marketing Specialist in Yakima, WA

Full description of the position

POSITION SUMMARY The Regional Sales & Marketing Specialist (RSMS) helps create joyful & vibrant communities by supporting community and sales leaders to build relationships, help customers navigate the journey to senior living, and welcome new residents & families into the Cascadia family. ESSENTIAL JOB FUNCTIONS This role ensures sales continuity during vacancies, performance dips, onboarding periods, or census risk. The RSMS will be expected to rapidly assess sales funnel health and execution gaps, and implement immediate corrective actions to stabilize inquiry flow, tours and move-ins, allowing enterprise sales and marketing leadership to remain focused on strategy, growth, and optimization rather than day-to-day firefighting. DIRECT SALES * Personally manage inquiries, conduct lead discovery, run tours, and convert prospects into move-ins when embedded in a community * Demonstrate best-in-class sales behaviors in real time, not theory * Maintain accurate, timely, and complete CRM documentation that reflects the full prospect journey * Translate marketing strategy into effective sales conversations * Ensure community-level execution aligns with brand standards and campaign intent * Provide leadership with actionable insights that improve hiring profiles, training programs, sales processes and marketing alignment * Convert one-off fires into repeatable improvements TRAINING AND COMMUNITY SKILLS DEVELOPMENT * Lead onboarding for new sales hires, including lead discovery, tour structure, objection handling, follow-up cadence, CRM usage and data integrity, and outreach plans and messaging * Re-train or reset underperforming sales staff using live coaching, shadowing, and role modeling * Ensure consistency in sales behaviors and expectations across all communities * Serve as a CRM power user and role model * Ensure data accuracy, pipeline visibility, and proper use of inquiry stages, notes and activity tracking, and conversion metrics * Use CRM insights to identify sales breakdowns and opportunities for improvement * Model urgency, follow-up discipline, and consultative selling standards * Provide field-level feedback on lead quality, messaging effectiveness, and market response * Surface recurring challenges, training gaps, and process breakdowns * Understand and articulate the role of branding and positioning; digital marketing, paid media, SEO, and print; messaging strategy by audience and funnel stage LEADERSHIP * Builds trust quickly without undermining existing leadership * Navigates complex interpersonal dynamics with discretion and respect * Partners effectively with Executive Directors, Sales Counselors, and support teams * Knows when to lead from the front and when to step back and empower others * Leads by example through action, not authority * Measures success by the growth, confidence, and performance of others * Enters communities to support and elevate, not to criticize or take over * Leaves teams stronger, more capable, and more confident than before * Has a clear, personal sense of purpose that aligns with senior living and service to others * Understands the responsibility inherent in guiding families through major life decisions * Brings meaning, professionalism, and integrity to every interaction with prospects and colleagues alike Other job duties as assigned EXPERIENCE, QUALIFICATIONS, AND SKILLS * Proven success converting senior living inquiries into tours and move-ins * Deep understanding of consultative sales and lead discovery * High proficiency with senior living CRMs and sales reporting * Demonstrated ability to coach and train sales professionals * Strong understanding of branding, marketing channels, and messaging strategy * Willingness and ability to travel frequently across communities * Multi-community or regional sales experience * Experience stabilizing underperforming sales environments * Bachelors degree in related field or comparable experience * Excellent communication skills; PR skills preferred * Strong computer skills including Microsoft Office suite * Must be a licensed driver with an automobile that is insured in accordance with state and/or organization requirements. This job is ideal for someone who: * Has a strong awareness of their own strengths, blind spots, and impact on others * Can regulate ego, adapt communication style, and remain grounded under pressure * Demonstrates a willingness to receive feedback and a commitment to continuous self-improvement * Balances tactical execution with strategic awareness PHYSICAL DEMANDS The physical demands described here are representatives of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hand to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 20 pounds. WHAT WE OFFER * Competitive Compensation Program - Actual pay rate will be calculated based on relevant years of experience and education/certification requirements. * Health Care * Medical, Dental and Vision plans * Savings and Spending accounts to set money aside tax-free for health care and dependent care expenses. HSA account includes employer contribution * Extra Benefits * Sick time accrues at 2.17 hours every pay period (24/year), available for use after 90-days * Paid time off accrues at 2.85 hours every pay period (24/year), available for use after 90-days * Floating Holiday: 3.47 hours accrues every pay period (24/year), up to 56 hours annually * Seven paid holidays: New Year's Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day and Christmas * Up to 3 days Bereavement Leave * Employer Paid Life Insurance * Traditional and Roth 401(k) with annual employer discretionary contribution after 12 months and 1000 hours worked, semi-annual enrollment * Cascadia Assistance Fund to provide financial help with hardships or continuing education * Employee Assistance Program