Now Hiring - BackStretch Consulting Group - Professional Services Head of Marketing in New York, NY

Full description of the position

About Alia We're one of the fastest-growing startups in the Shopify ecosystem, trusted by 3000 leading brands including HexClad, Nike Strength, Barstool Sports, Peloton Apparel, and Aviator Nation. Our platform powers millions of customer interactions daily, and we're just getting started. At Alia, we're building the next generation of popups: smarter, more beautiful, and designed to convert. We help Shopify brands achieve 15%+ opt-in rates while delivering customer experiences that feel personal, not intrusive. We're a lean, high-velocity team that obsesses over customer outcomes and ships at lightning speed. If you want your work to matter immediately and reach millions of shoppers, this is the place for you. The Role This is a foundational, high-ownership role. You won't be inheriting a playbook: you'll be writing it. As our first marketing leader, you'll define how Alia shows up in the world, from positioning and brand voice to acquisition strategy and lifecycle optimization. You'll need to be equally comfortable setting high-level strategy and rolling up your sleeves to execute. We're a small team, and the person in this seat will be hands-on: crafting copy, launching campaigns, analyzing performance, and building the systems that scale. If you're a sharp writer with a strategic mind, a bias for action, and experience building marketing functions at early-stage companies, you'll thrive here. What You'll Do Strategy & Positioning * Define Alia's market positioning, messaging architecture, and brand voice from the ground up * Own go-to-market strategy for product launches, feature releases, and company milestones * Conduct competitive analysis and identify whitespace to sharpen differentiation in the Shopify ecosystem * Develop ICP frameworks and customer journey mapping that inform every touchpoint Growth & Acquisition * Build and optimize our full-funnel growth engine: awareness, acquisition, activation, retention * Launch and iterate on paid acquisition campaigns (SEM, social, affiliate/partnerships) * Design landing pages, conversion flows, and experiments that move the needle on CAC, LTV, and activation * Own analytics, attribution, and performance reporting: A/B tests, funnel optimization, KPI tracking Content & Brand * Lead content strategy and execution: thought leadership, case studies, email, social, community * Write (or direct) compelling copy across all channels: you know what good writing looks like and can produce it * Build Alia's presence and credibility within the Shopify and e-commerce communities * Manage external partners (agencies, freelancers) for design and creative when needed Cross-Functional Leadership * Collaborate closely with Product, Design, and Engineering to align messaging with roadmap * Partner with founders and leadership to translate company vision into market-facing strategy * Build and mentor a high-performance marketing team as we scale * Drive customer feedback loops that inform both product development and positioning What You Bring Must-Have Experience * Marketing experience in e-commerce, SaaS, or e-commerce SaaS, with a track record at early-stage or high-growth companies * Prior experience leading or building a marketing team: you've done this before * Exceptional copywriting and messaging skills: You can craft compelling, conversion-focused copy * Strong performance marketing chops: paid acquisition, analytics, funnel optimization, attribution * Experience with lifecycle/CRM marketing, retention strategies, and user engagement * Data-driven mindset: comfortable with KPIs, experimentation, and making decisions based on evidence * High autonomy: you thrive with a blank canvas and can define initiatives without hand-holding * Hands-on executor: you're comfortable doing the work, not just directing it Bonus Points For * Direct experience in the Shopify ecosystem or with Shopify merchants * Background building marketing at a company with no existing function (first or early marketing hire) * Familiarity with growth hacking, viral loops, or partnership/affiliate marketing * Comfort with design tools: ability to spin up simple landing pages or mockups without a full design team * Experience working closely with product and engineering teams in a SaaS context Why You'll Love This Role * Build From Scratch: Define the marketing function, playbooks, and team for a company on the rise * Own the Narrative: Shape how a category-leading product shows up in the market * Real Impact: Your work directly drives growth, revenue, and company trajectory * Work With Winners: Join a team trusted by 3000+ Shopify brands, including household names * Close to the Action: On-site in Manhattan, working shoulder-to-shoulder with founders Compensation & Perks * $110K -$150K base, with flexibility for exceptional candidates * On-site role in Manhattan: close collaboration with founders, product, and engineering * Ground-floor opportunity to build and shape the marketing function * High-impact environment with significant upside as we scale Ready to Build Something From Scratch? Apply now: no cover letter required. Job Type: Full-time Pay: $110,000.00 - $150,000.00 per year Work Location: Hybrid remote in New York, NY 10016