Now Hiring - Family Resource Group, Inc. - Business Development Representative - BDR in Baton Rouge, LA

Full description of the position

About Family Resource Group Inc. Family Resource Group Inc. (FRG) is a multi-city publishing and media company dedicated to informing and educating families while making our advertising partners wildly successful. With a footprint that spans Baton Rouge, New Orleans, Birmingham, Cincinnati, Denver, and beyond, FRG produces award- winning magazines, guides, events, and digital products that serve as trusted resources for parents and families in each community. In addition to publishing, FRG is at the forefront of marketing innovation, offering advanced tools like GeauxIQ , LeadID , and custom digital advertising strategies. We connect brands with families through powerful print and digital channels while delivering measurable ROI for our clients. Position

Overview

The Business Development Representative (BDR) plays a key role in driving growth for FRG by identifying, qualifying, and developing new business opportunities. Reporting directly to the Sales Manager, the BDR will be responsible for building strong relationships with local and regional businesses, educating them on FRG's suite of advertising and marketing solutions, and setting qualified meetings for the sales team. This is a fast-paced role that requires curiosity, resilience, and a results- driven mindset. The ideal candidate is a motivated self-starter who thrives on helping businesses grow while working in a supportive, family-focused company culture.

Key Responsibilities

• Prospecting & Outreach
• Research and identify potential advertising partners across FRG markets.
• Conduct outreach via phone calls, emails, LinkedIn, and in-person networking.
• Maintain high activity levels aligned with weekly KPIs (calls, emails, meetings booked).
• Qualification & Lead Generation
• Engage with business owners, marketing directors, and decision-makers to understand their needs.
• Clearly communicate the value of FRG's advertising platforms (print, digital, events, and GeauxIQ solutions).
• Schedule qualified meetings for Account Executives and the Sales Manager.
• Collaboration & Reporting
• Work closely with the Sales Manager and Account Executives to hand off warm, qualified leads.
• Maintain accurate activity records in the CRM (AdOrbit / GeauxIQ).
• Report weekly progress against KPIs and pipeline goals.
• Community Engagement
• Represent FRG at networking events, expos, and community gatherings.
• Build relationships with local organizations to increase FRG's visibility and reputation.

Qualifications

• 1-2 years of outbound sales, telemarketing, or lead generation experience preferred (media/advertising background a plus).
• Strong communication skills, both written and verbal.
• Comfortable with cold calling, networking, and relationship building.
• Organized and detail-oriented, with the ability to manage multiple priorities.
• Experience with CRM tools (AdOrbit, HubSpot, or similar). Performance Expectations
• 200+ outbound calls per week.
• 10+ qualified meetings booked per week.
• Consistent contribution to the team pipeline to fuel revenue growth. What We Offer
• Competitive base salary + performance incentives.
• Comprehensive training and ongoing professional development.
• Opportunity for career growth within a rapidly expanding company.
• A supportive, family-first culture that values work-life balance.
• The chance to make a direct impact on businesses and families in every market we serve. Job Type: Full-time Pay: From $30,000.00 per year

Benefits

:

• Flexible schedule
• Health insurance
• Paid time off
• Work from home Ability to Commute:
• Baton Rouge, LA 70816 (Required) Work Location: In person