Now Hiring - Vitakraft Sun Seed, Inc - Senior Vice President of Sales in Weston, OH

Full description of the position

Vitakraft Sun Seed, Inc. has an immediate opening for an experienced Senior Vice President of Sales. We are a fast-growing consumer-packaged goods (CPG) company with a deep commitment to enhancing the lives of pets and the people who care for them. Our focus is on delivering high-quality, trusted products that delight pet parents and support their pets' wellbeing. As we continue to scale, we are seeking seasoned, strategic leaders who are excited to make an impact in a dynamic and evolving category. The Senior VP of Sales will be responsible for architecting and executing our overall sales strategy, with direct accountability for top-line growth, channel expansion, and customer success across North America and beyond. This executive role requires a proven track record in CPG sales leadership, a deep understanding of retail dynamics, and a passion for pets. The ideal candidate is a data-driven, team-oriented leader who can balance long-term vision with short-term execution--guiding cross-functional collaboration while driving outstanding results. This is a high-impact position ideal for a candidate who thrives in a fast-paced, entrepreneurial environment and is eager to lead with purpose in building a strong, mission-driven brand.

Responsibilities

:

• Develop and lead U.S. Sales strategy aligned with company growth objectives.
• Expand distribution and revenue in current channels and new markets, including the fast-growing dog and cat treat categories.
• Set, monitor, and exceed revenue and margin targets across all product lines.
• Lead, mentor, and grow U.S. sales team, including national account managers, regional sales staff, and inside sales.
• Drive performance-based culture through KPIs, regular coaching, and accountability.
• Collaborate directly with the Head of Sales and Marketing in Germany to ensure alignment of brand messaging, promotions, strategic initiatives.
• Attend biannual leadership summits in Germany and represent the U.S. sales strategy among peers from other countries.
• Partner with Marketing, Product Development, and Operations to ensure demand planning, product launches, and promotional efforts are aligned.
• Guide pricing, trade spending, and promotional strategies in conjunction with finance and marketing teams.
• Analyze market trends, customer feedback, and competitive data to refine strategy.
• Identify and evaluate new growth opportunities in emerging pet categories.

Qualifications

:

• 10+ years of senior-level sales leadership experience in consumer-packaged goods (CPG), preferably in pet food or pet care.
• Proven track record of scaling sales team and driving revenue growth across channels.
• Experience working with or within multinational organizations; comfort with cross-border collaboration.
• Strong analytical, strategic planning, and leadership skills.
• Excellent interpersonal and communication skills with the ability to influence across levels and culture.
• Willingness and ability for 30% travel domestically and internationally (primarily Germany) as needed.

Preferred Qualifications

:

• Experience launching or expanding product lines into new pet categories.
• Familiarity with key pet retail channels (e.g., PetSmart, Petco, Chewy, independent pet specialty, farm/feed stores).
• German language skills or experience working with European parent companies is a plus but not required.