Now Hiring - Extended Stay Hotels - Director of Sales and Marketing in North Olmsted, OH

Full description of the position

Sales & Business Development:

• Develop and implement strategic sales plans to increase occupancy and revenue across all properties.
• Build and maintain relationships with corporate clients, travel agencies, relocation companies, and event planners to drive group bookings and long-term stays.
• Identify and pursue new business opportunities, including partnerships with real estate firms, medical institutions, universities, and corporate relocation teams.
• Negotiate corporate contracts and establish preferred vendor agreements.
• Monitor market trends, competitor activity, and industry benchmarks to adjust sales strategies accordingly. Marketing & Branding:
• Oversee the development and execution of digital marketing, social media, and advertising campaigns to enhance brand visibility.
• Collaborate with graphic designers, content creators, and agencies to ensure cohesive branding and messaging.
• Optimize website performance, SEO, and PPC campaigns to drive direct bookings.
• Manage the hotel's presence on OTA platforms (Expedia, [please apply online] Airbnb, etc.) and optimize listings for better conversion.
• Develop email marketing, loyalty programs, and promotional campaigns to enhance guest retention and direct sales. Revenue Management & Reporting:
• Work closely with the Revenue Management team to adjust pricing strategies based on demand forecasts, market conditions, and seasonality.
• Analyze KPIs such as RevPAR, ADR, and GOPPAR to assess business performance.
• Provide weekly and monthly sales reports to leadership with insights on sales pipeline and revenue projections.
• Establish budgeting and forecasting models to guide sales and marketing expenditures. Job Types: Full-time, Part-time, Contract Pay: $60,000.00 - $95,000.00 per year Expected hours: 40 per week Schedule:
• 8 hour shift
• Day shift
• Monday to Friday
• No nights
• Weekends as needed Ability to Relocate:
• North Olmsted, OH 44070: Relocate before starting work (Required) Work Location: In person