Now Hiring - LONDON + REGIONAL PROPERTIES LIMITED - Director of S&M in Palm Beach, FL

Full description of the position

Job Overview: The Director of Sales and Marketing plays a pivotal leadership role in driving revenue growth, market positioning, and brand awareness for Palm House Hotel. This individual is responsible for creating and executing sales and marketing strategies that maximize hotel revenue, market share, and overall business success. The Director leads the sales team, manages marketing campaigns, builds and maintains client relationships, and analyzes market trends to refine strategies. This position requires a highly strategic and results- driven individual who works closely with the hotel management team to ensure alignment with business goals and brand standards. Key Responsibilities: * Sales Strategy & Management: * Develop and implement comprehensive sales strategies to drive revenue growth across all market segments, including corporate, leisure, group, and more. * Set annual and quarterly sales targets, monitor performance, and adjust strategies as needed to achieve revenue goals. * Lead, manage, and train the sales team, ensuring effective execution of sales plans and fostering a high-performance culture. * Develop and maintain strong relationships with key clients, travel agents, corporate accounts, and meeting planners to drive business growth. * Marketing Strategy & Execution: * Design and execute marketing plans and campaigns that align with the hotel's goals, including digital marketing, advertising, promotions, and public relations. * Oversee the hotel's online presence, including website content, social media accounts, and online reviews, ensuring consistent and effective messaging. * Collaborate with the brand's marketing team to ensure all marketing materials are aligned with the hotel's brand standards. * Stay up to date with the latest marketing trends, leveraging innovative strategies to enhance the hotel's visibility and guest engagement. * Revenue Management: * Work closely with the revenue management team to develop effective pricing strategies that optimize room inventory and revenue. * Analyze market trends, competitor activities, and historical data to make informed decisions and adjust pricing and sales strategies accordingly. * Monitor key performance indicators (KPIs), analyze the results, and provide regular reports to the executive team regarding sales and marketing performance. * Client Relationship Management: * Build and nurture relationships with key clients to increase customer loyalty and repeat business. * Identify new business opportunities and develop strategies to attract and retain clients in various market segments. * Conduct client meetings, site visits, and presentations to showcase the hotel's offerings and capabilities. * Oversee the preparation and negotiation of contracts with clients to ensure terms meet hotel standards. * Event & Conference Sales: * Oversee the sales and promotion of the hotel's event and conference facilities, ensuring all client requirements are met. * Work closely with the event planning team to plan and execute successful events that align with client expectations and hotel standards. * Coordinate logistics for meetings and events, ensuring seamless execution in collaboration with the hotel's operations team. * Market Research & Analysis: * Conduct market research to identify trends, opportunities, and competitive dynamics within the hospitality industry. * Analyze customer preferences, market demand, and growth areas to refine sales and marketing strategies. * Use insights gained from market analysis to adjust pricing, marketing campaigns, and promotional strategies for maximum effectiveness. * Brand Positioning & Promotion: * Develop and implement strategies to enhance the hotel's brand positioning in the market, ensuring recognition as a premium destination. * Oversee the production of promotional materials, including advertisements, brochures, and digital content. * Represent the hotel at industry events, trade shows, and networking opportunities to enhance brand visibility and drive business. * Budget & Financial Management: * Prepare and manage the sales and marketing budget, ensuring that resources are allocated efficiently to achieve maximum return on investment. * Monitor marketing expenses, assess ROI, and adjust marketing initiatives as needed to optimize budget utilization. * Report on financial performance, providing insights to senior management to support strategic decision-making. * Team Leadership & Development: * Lead and mentor the sales and marketing team, fostering a culture of excellence, collaboration, and accountability. * Conduct performance reviews, provide feedback, and support professional development initiatives to elevate the team's skills and capabilities. * Encourage a team-oriented environment that promotes innovation and continuous improvement in sales and marketing practices. * Communication & Collaboration: * Maintain clear communication with the hotel management team to ensure sales and marketing efforts are aligned with business goals and priorities. * Collaborate with other departments (e.g., operations, finance, F&B) to ensure coordinated and effective efforts across the hotel. * Provide regular updates on sales and marketing initiatives, progress, and performance to internal stakeholders. * Compliance & Standards: * Ensure compliance with brand standards, hotel policies, and regulatory requirements in all sales and marketing activities. * Maintain accurate records of client interactions, contracts, and marketing activities to ensure transparency and accountability. * Uphold ethical practices and integrity in all sales and marketing endeavors. Qualifications: * Education: * Bachelor's degree in marketing, Business Administration, Hospitality Management, or a related field. An MBA or advanced certification in sales or marketing is preferred. * Experience: * Minimum of 7-10 years of experience in sales and marketing, with at least 3-5 years in a leadership role within the hospitality industry. * Specific Job Knowledge, Skills, and Abilities: * Strong knowledge of sales and marketing principles, strategies, and best practices. * Proven leadership skills with the ability to motivate and inspire a sales and marketing team. * Proficiency in digital marketing, social media management, and online advertising. * Excellent analytical skills with the ability to interpret market data and trends to make informed decisions. * Exceptional communication, negotiation, and presentation skills. * Ability to develop and maintain strong, long-term relationships with clients, partners, and stakeholders. * Proficiency with CRM systems, marketing automation tools, and Microsoft Office Suite. * Creative thinking, problem-solving abilities, and the capacity to execute innovative marketing strategies. Physical Requirements: * Ability to work in a fast-paced, dynamic environment. * Ability to work flexible hours, including evenings, weekends, and holidays, as required by the demands of the business. * Capacity to travel for industry events, client meetings, and business development opportunities. Work Environment: * Work in a professional office environment with occasional travel required for business meetings and industry events. * Ability to stand, sit, or walk for extended periods as needed during meetings and events. Licenses or Certificates * Ability to obtain any government required licenses or certificates. Grooming * All employees must maintain a neat, clean and well-groomed appearance (Specific standards are available). Other This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, seasonality, rush jobs or technological.)