Now Hiring - Heaps Normal - Sales and Brand Representative - Northern California in San Francisco, CA

Full description of the position

Looking to join a growing startup on a mission to change drinking culture? We're hiring our very first Sales and Brand Representative for Northern California! About Heaps Normal We're normalising mindful drinking by brewing beer that tastes so good, you won't miss the alcohol. We're not here to talk about being sober or hold that up as the end goal. Whether you're taking a night off or ditching the booze for life, we reckon it's time to talk about something more interesting. Whether that's having a good time, a good chat and a good drink. We're the weirdos redefining normal for the better and celebrating people who do the same. Heaps Normal is an independent, non-alcoholic Australian beer company, brewing real beer without the hangover. As a B Corp certified business, we're proud to be part of a global community using business as a force for good. We've just launched our Beer in the USA and are looking for the first employee in the market to join our global expansion. Our values Shout the first round: Give first and be a good human. We don't wait to be asked. We go out of our way to do what's right for our team, our community and our environment. Return the empties: We never walk past a problem. Whether it's a spot fire or a raging inferno, we run towards the fire. Build each other up: We look after ourselves and look out for our mates. This means investing in people, always putting family first and elevating those we interact with. Question normal: Walk a mile in their shoes and try to see things from an alternative point of view. Your normal may not be my normal, and normal today may not be normal tomorrow. About the role We are seeking a dynamic and self-motivated Sales & Brand Representative to be our first hire on the ground in Northern California. This role requires an individual with deep relationships and expertise in hospitality, music and culture while also having the ability to build and foster relationships in retail. As the first point of contact for our brand in the U.S, this role requires an entrepreneurial mindset, a passion for building brands, and a proactive approach to sales and relationship management. The ideal candidate will be highly autonomous, capable of working independently while also staying connected with the global team to drive market penetration and growth. They should be deeply embedded in the local culture and community, staying ahead of trends and identifying the best events partners, and people to help grow our brand across the Bay Area. This is a full-time role with the successful candidate being located within the Bay area. Key Responsibilities Sales & Market Growth: * Develop and execute sales strategies to drive on-premise and retail growth in the Bay Area. * Identify, target, and secure new accounts while expanding existing customer relationships. * Build and maintain strong relationships with key stakeholders, including bar owners, beverage directors, distributors, and retail buyers. * Work closely with distributors to ensure our brand is well-represented and top-of-mind. Brand Building & Representation: * Act as the face of the brand in the Bay Area embodying our values and vision in every interaction. * Develop and execute strategic brand-building initiatives (partnerships, ambassador relationships, events, social media and digital content and physical product development) to increase awareness and customer loyalty in the region. * Be deeply embedded and connected to local cultural scenes, brands, venues and individuals, keeping a pulse on emerging trends, new venues, and the best events happening in the Bay Area. * Actively seek opportunities for the brand to be present at major events, festivals, and cultural gatherings with a particular focus on music and hospitality, ensuring maximum visibility and engagement. * Build and nurture relationships with local ambassadors, tastemakers, and event organizers to integrate the brand authentically into key cultural moments. * Collaborate with marketing to execute brand activations, sampling, events, and in-market promotions that enhance brand visibility and preference. * Create and deliver compelling brand education sessions for customers, retail staff, and on-premise partners to reinforce brand identity. * Ensure brand consistency across all touchpoints, including product displays, marketing materials, and social media presence. * Leverage digital and social platforms and real-time market insights to amplify brand storytelling and engagement and drive D2C sales and owned database sign-ups Field Operations & Relationship Management: * Conduct regular visits to key accounts to ensure strong execution, visibility, and sell-through. * Provide support and leadership in local trade activities, ensuring strong on-premise and retail presence. * Plan and execute sampling programs, tastings, and staff training sessions to reinforce brand loyalty. * Monitor competitive activity, market trends, and provide insights back to leadership for strategic decision-making. Sales Execution & Reporting: * Maintain accurate sales tracking, forecasting, and CRM updates to report back to the global team. * Manage a select set of key independent customers and retail accounts to deliver sales targets and KPIs. * Work closely with Sales Leadership to provide insights into market dynamics, forecast accuracy, and growth opportunities. * Regularly report on sales performance, new business wins, and overall market feedback. About you You're a high-energy, relationship-driven human who's passionate about the industries we live and breathe -- music, hospitality, and culture. You're motivated by meaningful work and thrive in environments where you can think big, act fast, and connect the dots between people, places and brand moments. * Proven experience in sales, partnerships or brand-building roles, ideally in the music, hospitality or FMCG space * Strong sales, negotiation and relationship management skills * Excellent stakeholder management, with the ability to collaborate across internal teams and external partners * A passion for storytelling and being a brand ambassador. You'd be comfortable representing Heaps Normal in any room * Strategic thinker who can balance short-term wins with long-term opportunities * Adaptable and calm under pressure. You thrive in fast-paced, competitive environments * Self-starter with an entrepreneurial mindset and a strong sense of ownership * A love for music, culture and great hospitality, and a desire to be part of something bigger than just selling a product * You are legally authorised to work in the U.S. without sponsorship * You hold a valid driver's licence and access to a reliable vehicle -- we'll do our part and cover your mileage when you're on the road for work Why you should join Heaps Normal * An opportunity to be a key player in launching and growing a brand in the U.S. market * A competitive base salary plus a structured bonus plan that rewards your wins * 4 weeks paid annual leave, plus 1 week of paid 'life leave' to give you that added flexibility to live your best life. * Health Insurance: Medical, dental & vision from start of employment * 401(k): 3.0% from start of employment, no co-matching conditions * Annual professional development and wellbeing budget to ensure you have the support you need to level up. * Access to mental wellbeing services through our Employee Assistance Program provider, Unmind. * Inclusive parental leave policy which supports all types of families. Includes paid leave for both primary and secondary carers. * Know that you're contributing to a positive impact. We donate 2% of our revenue to charitable organisations with a shared purpose. * Paid volunteer time off and matched giving to empower you to give back to your local community. * Last but not least - unlimited access to the good stuff. Enough Heaps Normal to keep your personal fridge stocked, year round. Feel like you don 't tick every box? We encourage all applicants to reach out, introduce yourself and share your story with us. We're an equal opportunities employer with an ongoing commitment to diversity, equity and inclusion. If you have any support or access requirements, let us know at the time of your application and we'll be happy to assist you through the recruitment process. A quick note on employment in the U.S. This role is offered on an at-will basis, which means either you or Heaps Normal can end the employment relationship at any time, for any reason, in line with applicable U.S. laws. That said, we believe in transparency, respect, and open conversations--so if anything changes, you'll hear it from us directly. Applications close at 11:59 PM (AEDT) on 25/04/2025. We encourage you to apply early, as we may begin interviews before the closing date. All applicants should expect to hear from us by 29/04/2025. If you haven't heard from us by then, feel free to reach via [please apply online] Job Type: Full-time Pay: $65,000.00 - $80,000.00 per year Benefits: * 401(k) * Employee assistance program * Health insurance * Paid time off * Parental leave * Professional development assistance Schedule: * Evenings as needed * Monday to Friday * Weekends as needed Application Question(s): * Can you tell us about any existing relationships in the Bay Area within the on-premise and / or retail scene? * What events, venues, or cultural scenes in the Bay Area do you think Heaps Normal should be part of, and why? * How do you balance sales targets with authentic brand representation and community engagement? * What are your salary expectations for this full-time role? * What excites you about the non-alcoholic drink category? * What's something cool, local, and under-the-radar you're currently excited about in San Francisco or the East Bay region? Location: * San Francisco, CA 94147 (Preferred) Work Location: In person