Now Hiring - Capitol Broadcasting Company, Inc. - Campaign Strategist-Sales in Raleigh, NC

Full description of the position

Job Description * Overview: Are you passionate about optimizing audio and digital marketing campaigns and capable of improving results for our clients? Join our talented onsite team as a Campaign Strategist and help us drive success through innovative strategies and expert insights. * Key Responsibilities and Essential Functions:* To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. * Campaign Fulfillment: Manage the end-to-end fulfillment of all audio and digital marketing campaigns, ensuring timely and accurate execution. * Reporting and Analysis: Generate timely monthly detailed reports on campaign performance, providing actionable insights to influence future strategies. * Optimization: Continuously monitor and adjust campaigns to maximize effectiveness and ROI for the client. * Insights and Strategy: Function as a subject matter expert for the sales team. Offer strategic advice and insights before and during client sales calls in collaboration with sales leadership. * Team Presentations: Ability to present research, best practices, trends and more during weekly sales meetings. * Collaboration : Work closely with multiple departments to ensure seamless campaign execution and alignment with client goals. * Market Research : Conduct research to stay informed about industry trends, competitive landscape, and emerging marketing strategies. Gather, collect, and organize pertinent information from various internal and external sources. * Client Interface : Ability to service a limited group of clients and prospects as part of your personal book of business. * Required Education and Experience: * Proficiency in digital marketing tools, CRM software, Microsoft Office Suite. * Must have knowledge of various digital marketing tactics including display, Pre-roll, OTT/CTV, paid social, and paid sponsor content. * Strong analytical, communication and presentation abilities with a proven track record of campaign optimization success. * Highly organized with the ability to manage multiple campaigns simultaneously. * Ability to work independently and as part of a team in a fast-paced environment. * Curious life-long learner. * Experience with Google Ad Manager and/or other related platforms * Preferred Qualifications: * Bachelor's degree in marketing, Communications, Business, or a related field * 3 years of campaign strategy and development with data analytics * Google Ad Manager 4 certification and familiarity with Google Analytics * Familiarity with audio attribution tools such as Veritone * InDesign skills * Experience with Nielsen, Scarborough or related audience measurement tools Physical Demands: * Sitting for extended periods - Majority of the work is done at a desk using a computer. * Repetitive hand movements - Frequent use of a keyboard and mouse. * Ability to traverse short distances, moving around the office for meetings or collaboration. * Light lifting - May need to lift office materials (e.g., reports, small equipment) up to 10-15 lbs. * Visual and auditory focus - Requires prolonged screen time and listening to audio content. Working Conditions: * Office Environment - Primarily onsite in a professional office setting. * Collaborative Workspace - Frequent interactions with team members and sales staff. * Fast-Paced Atmosphere - Deadlines and campaign adjustments may require quick decision-making. * Regular Meetings - Participation in team presentations and strategy discussions. * Minimal Travel - Possible occasional travel for training, client meetings or industry events. * Standard Work Hours - Typically Monday-Friday, with possible extended hours during campaign deadlines. * Why You'll Love Collaborating with Us: * Innovative Environment: Be part of a forward-thinking company that values creativity and innovation. * Growth Opportunities: Continuous learning and development to help you grow in your career. * Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees. * Benefits: * Competitive salary based on experience. * Benefits package include: * Comprehensive health insurance plan options * Vision and Dental Insurance * Company sponsored life insurance * Numerous voluntary benefit options - legal plans, pet insurance, discounted home and auto and more! * 401K with company match * Generous paid time off * 9 paid company holidays * Opportunities for professional development and career growth. * Dynamic and inclusive work environment with a supportive team culture. * Exciting projects and growth opportunities within a leading organization. * Opportunities to attend free local events, such as sporting events, concerts, shows, and more. * Pre-Employment Information: * A pre-employment drug screening is required. * Capitol Broadcasting Company participates in E-Verify. Ready to make an impact? Apply now and join our team of passionate professionals! * EEO Statement: Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. * CBC Statement: Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC- FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.