Now Hiring - La Posada Hotel - Assistant Director of Sales in Brownsville, TX

Full description of the position

Description: The Assistant Director of Sales is responsible for supporting the Director of Sales in executing strategic initiatives to increase room and event revenue for La Posada Hotel. This position plays a key role in developing new business, maintaining strong client relationships, and ensuring the hotel achieves its sales goals in the corporate, government, group, and leisure segments. Job

Duties

:

• Assist in developing and executing the annual sales and marketing plan to meet revenue targets.
• Actively solicit new business through prospecting, networking, and market research.
• Support the Director of Sales in managing key accounts and fostering strong client partnerships.
• Represent the hotel at industry events, trade shows, and sales missions.
• Respond to RFPs and prepare customized proposals and contracts for potential clients.
• Conduct property tours and site inspections for prospective customers and event planners.
• Collaborate with the operations team to ensure smooth execution of group and event bookings.
• Monitor sales metrics, prepare reports, and participate in revenue meetings.
• Maintain accurate records in the sales CRM system and track client communications.
• Provide leadership and mentoring to junior members of the sales team as needed.

Requirements

: Education/Formal Training:

• Bachelor's degree in Hospitality, Business Administration, or a related field preferred. Experience:
• 3+ years of hotel sales experience, preferably in a full-service or boutique property.
• Knowledge/Skills:
• Strong knowledge of local market segments and demand generators in South Texas.
• Proficient in Microsoft Office Suite and hotel sales platforms (Delphi, CI/TY, or similar).
• Proven ability to meet or exceed sales targets and develop lasting client relationships.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and comfortable working in a fast-paced environment.
• Bilingual (English/Spanish) preferred due to regional client base.