Now Hiring - ProEdge Dental Water Labs - Director of Sales in Centennial, CO

Full description of the position

Description: Role/Impact Summary: The Director of Sales at ProEdge Dental Water Labs will be a pivotal member of the Senior Leadership Team, reporting directly to the President. This role is critical in driving profitable top-line growth and will be responsible for developing and executing comprehensive sales strategies that align with ProEdge's mission, core values, and culture. This leader will be tasked with optimizing sales processes for multiple customer segments, building strategic relationships with key national and international distribution partners, negotiating enterprise sales win-wins, implement efficient systems for sales members to succeed in large territories, and effectively analyze market trends to focus execution. They will need to balance high-level strategic thinking with hands-on sales leadership, driving performance across multiple customer segments, including mid-market and enterprise Dental Service Organizations (DSOs) as well as independent practices. The role demands understanding of distribution and end user sales, with a strong emphasis on value-based selling and the ability to articulate the unique benefits of ProEdge's products, including the team's digital software solution. Cross-functional leadership will be a crucial aspect of this position. The Director of Sales will work closely with Marketing to develop effective sales tools and messaging, collaborate with Customer Success to ensure seamless client onboarding and retention, and provide valuable market insights to inform product development. They will play a key role in shaping sales culture, fostering an environment of continuous improvement, and contributing to ProEdge's overall strategic direction and true team/customer-focused culture. Requirements: Success Outcome #1: Strategic Sales Leadership and Team Development * Enhance a value-based selling approach focused on ProEdge's unique distribution, dashboard and partnership benefits * Develop and execute comprehensive sales (sell-in and sell-through) strategies aligned with organizational goals * Design and implement foundational sales systems and processes that drive consistent performance * Developing and motivating both existing and new team members to exceed goals through targeted training and development programs * Foster a culture of collaboration and continuous improvement, measured by increased team engagement (eNPS) * Mentor and develop future leaders within the sales organization and broader company Success Outcome #2: Revenue Growth and Relationship Management * Develop, achieve and exceed revenue targets by aligning team activities with organizational strategies * Establish and nurture strategic relationships with the top dealer partners * Develop targeted strategies for key customer segments, including DSOs, to increase market share * Drive sustained year-over-year growth in the GP segment, particularly outside of incentive seasons * Improve customer retention rates and expand existing client partnerships * Represent ProEdge Dental effectively in high-level client meetings and industry events Success Outcome #3: Sales Optimization and Cross-Functional Collaboration * Lead the implementation of the sales functions and fully leverage a robust CRM system for enhanced data analysis * Create clear, segment-specific sales processes from prospecting to closing * Develop and track KPIs to measure and improve sales effectiveness across all stages of the funnel * Increase opportunity conversion rates and overall sales team efficiency * Collaborate closely with Finance, Marketing, Customer Success, and Product teams to ensure alignment and maximize impact * Contribute to product strategy and company direction by providing valuable market insights and customer feedback Benefits and Compensation Base Annual Salary range is from $170,000 to $220,000 + Sales Commission/Bonus Company sponsored benefits include: * Nine Paid Holidays * Paid Time Off (PTO) * Medical, Dental, and Vision Insurance * Flex Benefits (Defined Contribution) * Short-term and Long-term Disability Insurance * Basic Life Insurance and AD&D * Flexible Spending Account (FSA) * Health Savings Account (HSA) * 401(k) Retirement Plan * Additional Voluntary Benefits Why Consider Joining the [please apply online] You may not know the ins and outs of dental waterline science and compliance yet - that 's okay! We can teach you that. What we need is an executive- level sales leader - skilled, organized, passionate, and service-focused - who will build ProEdge's sales organization to effectively delight our customers (distribution, enterprise, and independent practice) through strategic account management, leadership of an excellent sales team, and deep collaboration with the rest of the senior leadership team. ProEdge is the market leader in waterline testing with no shortage of vision or opportunity. We've built our brand loyalty through classic business principles of Team Health, Customer Focus, and old-fashioned Grit. As the senior sales leader, you'll be able to leverage a strong market position, spirit of entrepreneurship, and an experienced sales team. You'll have the chance to join and enhance a healthy culture and P&L. What's we're building at ProEdge is unique. Here, you'll be asked to vulnerably step into challenges, tear down siloes, engage in healthy conflict, celebrate wins, and pursue the ever-out-of-reach state of excellence. All in service to the team and customer's success. On any given day, that could mean being asked to support production to meet a customer's big order, have a cameo role in a marketing video, or help a teammate learn a new feature in excel - whatever is needed to take care of the customer and help the company grow. Your work ethic is assumed, as is integrity and honesty. This is not a team who sits back, collect a paychecks, and calls it a day. We're a team working with purpose and we are looking for individuals who will be dedicated to enhancing and protecting that. If that invitation makes your heart come alive, we look forward to your application.