Now Hiring - United Church Homes - Guide Manager-Sales Counselor in Lancaster, OH

Full description of the position

Job Summary The Sales Counselor - Guide Manager serves a critical dual role in driving occupancy within Independent Living (IL) / Middle Market communities and expanding awareness and utilization of United Church Homes' dementia-focused NaviGuide and CMS GUIDE Program services across Ohio and surrounding markets. This position is primarily external-facing, responsible for developing and executing outreach and sales strategies, managing a strong referral and lead pipeline, and converting prospects into residents or clients. Through strategic relationship building, community engagement, and subject matter expertise, the Sales Counselor - Guide Manager serves as a key ambassador for United Church Homes, ensuring consistent community and brand awareness, supporting caregivers, and improving the lives of older adults. Responsibilities Sales Development & Relationship Management * Implement daily sales functions, including cold calling, consistent follow-up, and database management, to grow and maintain occupancy and program engagement. * Build strong relationships with prospective residents/clients, referral sources, healthcare professionals, caregivers, and community leaders. * Serve as the primary liaison to prospects and referral partners, successfully transitioning leads through the sales funnel and achieving occupancy or client engagement goals. * Maintain and grow referral accounts through virtual and in-person outreach within assigned territories. * Track and document all lead, prospect, and referral activity daily in the organization's CRM platform. Community Outreach & Marketing * Execute local market engagement strategies to promote Independent Living, NaviGuide, and GUIDE services through events, presentations, and community networking. * Plan and host educational sessions and outreach events to drive brand awareness and generate new business opportunities. * Support marketing efforts by maintaining promotional materials and participating in the creation of outreach calendars and campaigns. Client & Prospect Engagement * Educate prospective residents and clients on available programs, services, and eligibility criteria. * Provide personalized follow-up and support to prospects, caregivers, and referral partners throughout the sales and intake process. * Ensure all enrollment documentation is completed and communicated to the appropriate internal teams. * Collaborate across departments to ensure a smooth transition into services or housing and deliver a high-quality client/resident experience. Program Knowledge & Internal Leadership * Become a subject matter expert in the CMS CMMI GUIDE Model and dementia-specific care navigation. * Maintain working knowledge of internal sales systems, EMRs (such as Point Click Care), and marketing programs. * Support internal education and team readiness by sharing insights on sales tools, lead handling, and program benefits. * Work closely with the GUIDE Program Director, UCH Engage Director, and Admissions Team to align strategies and messaging. Administrative & Reporting Functions * Provide regular reporting, including weekly activity logs, pipeline updates, and monthly performance metrics. * Participate in annual budget planning, forecasting, and strategy development for sales and outreach initiatives. * Assist with intake processes and enter client/resident information into systems when appropriate. * Ensure models and tour areas are properly maintained and represent the community accurately. Other Requirements * Regional travel required. * Flexibility to attend occasional evening or weekend events. * Performs other duties as assigned or directed. Skills Education: Associate Degree required / Bachelor's Degree (four-year college or technical school) preferred. Recommended Field of Study: Marketing, Hospitality, Business or associated discipline Experience: * Minimum of three (3) years of related experience in sales, outreach, or business development. * Prior experience in senior living, healthcare services, dementia care, or pharmaceutical sales is highly desired. * Proven ability to manage multiple accounts or territories independently. Computer Skills: Must have proficient typing and word processing skills; Must be able to proficiently operate a computer, the Internet, Microsoft Office products and basic office equipment. Experience inputting data and building reports in a Customer Relations Management (CRM) system. Certifications & Licenses: Must have a valid driver's license. Job Type: Full-time Pay: $45,000.00 - $58,000.00 per year Benefits: * Dental insurance * Employee discount * Flexible spending account * Health insurance * Paid time off * Retirement plan * Tuition reimbursement * Vision insurance Shift: * Day shift Work Location: Remote