Now Hiring - United Church Homes - Guide Manager-Sales Counselor in Lancaster, OH

Full description of the position

Job Summary

The Sales Counselor - Guide Manager serves a critical dual role in driving occupancy within Independent Living (IL) / Middle Market communities and expanding awareness and utilization of United Church Homes' dementia-focused NaviGuide and CMS GUIDE Program services across Ohio and surrounding markets. This position is primarily external-facing, responsible for developing and executing outreach and sales strategies, managing a strong referral and lead pipeline, and converting prospects into residents or clients. Through strategic relationship building, community engagement, and subject matter expertise, the Sales Counselor - Guide Manager serves as a key ambassador for United Church Homes, ensuring consistent community and brand awareness, supporting caregivers, and improving the lives of older adults.

Responsibilities

Sales Development & Relationship Management

• Implement daily sales functions, including cold calling, consistent follow-up, and database management, to grow and maintain occupancy and program engagement.
• Build strong relationships with prospective residents/clients, referral sources, healthcare professionals, caregivers, and community leaders.
• Serve as the primary liaison to prospects and referral partners, successfully transitioning leads through the sales funnel and achieving occupancy or client engagement goals.
• Maintain and grow referral accounts through virtual and in-person outreach within assigned territories.
• Track and document all lead, prospect, and referral activity daily in the organization's CRM platform. Community Outreach & Marketing
• Execute local market engagement strategies to promote Independent Living, NaviGuide, and GUIDE services through events, presentations, and community networking.
• Plan and host educational sessions and outreach events to drive brand awareness and generate new business opportunities.
• Support marketing efforts by maintaining promotional materials and participating in the creation of outreach calendars and campaigns. Client & Prospect Engagement
• Educate prospective residents and clients on available programs, services, and eligibility criteria.
• Provide personalized follow-up and support to prospects, caregivers, and referral partners throughout the sales and intake process.
• Ensure all enrollment documentation is completed and communicated to the appropriate internal teams.
• Collaborate across departments to ensure a smooth transition into services or housing and deliver a high-quality client/resident experience. Program Knowledge & Internal Leadership
• Become a subject matter expert in the CMS CMMI GUIDE Model and dementia-specific care navigation.
• Maintain working knowledge of internal sales systems, EMRs (such as Point Click Care), and marketing programs.
• Support internal education and team readiness by sharing insights on sales tools, lead handling, and program benefits.
• Work closely with the GUIDE Program Director, UCH Engage Director, and Admissions Team to align strategies and messaging. Administrative & Reporting Functions
• Provide regular reporting, including weekly activity logs, pipeline updates, and monthly performance metrics.
• Participate in annual budget planning, forecasting, and strategy development for sales and outreach initiatives.
• Assist with intake processes and enter client/resident information into systems when appropriate.
• Ensure models and tour areas are properly maintained and represent the community accurately. Other

Requirements

• Regional travel required.
• Flexibility to attend occasional evening or weekend events.
• Performs other duties as assigned or directed. Skills Education: Associate Degree required / Bachelor's Degree (four-year college or technical school) preferred. Recommended Field of Study: Marketing, Hospitality, Business or associated discipline Experience:
• Minimum of three (3) years of related experience in sales, outreach, or business development.
• Prior experience in senior living, healthcare services, dementia care, or pharmaceutical sales is highly desired.
• Proven ability to manage multiple accounts or territories independently. Computer Skills: Must have proficient typing and word processing skills; Must be able to proficiently operate a computer, the Internet, Microsoft Office products and basic office equipment. Experience inputting data and building reports in a Customer Relations Management (CRM) system. Certifications & Licenses: Must have a valid driver's license. Job Type: Full-time Pay: $45,000.00 - $58,000.00 per year

Benefits

:

• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance Shift:
• Day shift Work Location: Remote