Now Hiring - Hybrid/Kansas City - General Manager E-Commerce Sales & Operations in Kansas City, MO

Full description of the position

Description: About Frontier Justice Frontier Justice is a premier firearms retailer and lifestyle brand dedicated to offering the highest quality firearms, accessories, and outdoor gear while upholding our core values of faith, family, and freedom. With a strong brick- and-mortar presence, we are expanding our e-commerce operations to provide an industry-leading online shopping experience. Position Summary The General Manager, E-Commerce Sales & Operations, handles overseeing and driving all aspects of Frontier Justice's online sales and operations. This role focuses on revenue growth, customer experience, inventory management, and logistics. The ideal candidate is a data-driven leader with a passion for e-commerce, firearms retail, and omnichannel strategies. Key Responsibilities E-Commerce Strategy & Growth * Develop and execute a comprehensive e-commerce strategy to drive sales, increase brand awareness, and improve profitability. * Identify new revenue opportunities, including product expansion, partnerships, and promotions. * Stay ahead of industry trends, competitive landscape, and e-commerce best practices to maintain Frontier Justice's market leadership. Sales & Digital Marketing * Own the online revenue targets and sales performance, optimizing conversion rates and customer retention. * In Partnership with Marketing, oversee digital marketing campaigns ensuring alignment with overall brand strategy. * Collaborate with marketing to develop compelling online promotions and content that enhance customer engagement and brand loyalty. * Implement A/B testing strategies to refine user experience and increase conversion rates. Customer Experience & Website Optimization * Ensure a seamless, high-quality customer experience across all digital touchpoints, including website, mobile, and customer service. * Works to enhance website functionality, navigation, and checkout process. * Monitor customer feedback, reviews, and support requests to continuously improve service levels and satisfaction. Inventory, Fulfillment & Logistics * Oversee e-commerce inventory management, ensuring accurate stock levels and minimizing out-of-stock situations. * Collaborate with purchasing and receiving teams to streamline fulfillment. * Manage relationships with third-party technology vendors. Compliance & Security * Ensure compliance with federal, state, and local firearm regulations for online sales and shipping. * Work with legal and compliance teams to uphold ATF and other regulatory requirements. * Implement best practices for fraud prevention, cybersecurity, and secure payment processing. Data Analytics & Performance Metrics * Develop and track key performance indicators (KPIs) for e-commerce success, including traffic, conversion rates, average order value, and customer lifetime value. * Use data analytics tools to generate insights and make data-driven decisions. * Provide regular reports to executive leadership with actionable recommendations for growth. Team Leadership & Cross-Functional Collaboration * Foster collaboration between e-commerce, retail, marketing, and fulfillment to ensure a unified brand experience across all sales channels. * Provide training and support to internal teams on e-commerce best practices and emerging trends. Requirements: Qualifications & Experience * Bachelor's degree in business, Marketing, E-Commerce, or a related field. * 5+ years of experience in e-commerce management, preferably in retail or firearms-related industries. * Strong knowledge of e-commerce platforms (Magento, WooCommerce, Ship Station, etc.), CRM, ERP, and NetSuite analytics tools. * Experience with SEO, PPC, social media advertising, and digital marketing strategies. * Understanding firearms industry regulations and online sales compliance is highly preferred. * Proven ability to drive revenue growth, optimize conversion rates, and manage large product catalogs. * Strong leadership skills. * Excellent analytical, problem-solving, and decision-making abilities. * Passion for the firearms industry, Second Amendment rights, and outdoor lifestyle is a plus.