Now Hiring - FireSeeds, LLC - Human Resources And Staffing Marketing Manager (Lead Generation) in San Antonio, TX

Full description of the position

CLIENT SUMMARY

C12 is the nation’s largest network of Christian CEOs, business owners, and executives. Located in major metro areas across the United States, they are the leader in the movement of God in and through the marketplace. C12 Business Forums serves businesses with 10 to 10,000+ employees. For three decades, the focus of C12 has been to create a framework that compels and equips Christian business leaders to achieve excellence. They do this by connecting together like-minded peers. C12 isn’t a business bible study or a Christian business networking group, it’s an architected environment for transformation. C12 helps CEOs and executives of growth-stage companies calibrate the entirety of their businesses through their signature 5-Point Alignment Matrix—continually evaluating and aligning revenue growth strategies, financial stewardship, cultural development, and operations within a framework of Business as a Ministry (BaaM). Their rigorous, interactive curriculum empowers C12 members to lean into challenges and leverage the opportunities of today’s marketplace.

POSITION OBJECTIVE

We’re looking for a Marketing Manager to join our internal marketing team. This person will be hyper focused on the question, “What can I do to build, improve, or operate our lead generation machine?” The Marketing Manager will be responsible for helping to establish systems of consistent and qualified inbound lead generation to provide exceptional chair candidates and drive demand for C12 content, membership, and leadership opportunity. Working with cross-functional teams, the Marketing Manager will be a key leader in building lasting systems, improving the overall customer experience, and growing the internal marketing team for the future. Bringing in previous marketing experience as well as an attitude of curiosity, willingness to experiment, and a highly analytical problem solving ability will make this person exceptionally successful. This person will report directly to the VP of Marketing, Gregory Hamilton. Do you desire to be a part of a team that is having an eternal impact far beyond the bottom line? Come join the team!

POSITION KEY RESPONSIBILITIES

• Lead all customer acquisition marketing initiatives by determining strategies, selecting tactics, and developing annual marketing plans.
• Drive demand for C12 content, membership, and leadership opportunities.
• Establish, and continuously improve, customer persona profiles, customer journey maps,lead scoring protocols, and lead nurturing systems.
• Collaborate with cross-functional teams to establish positioning, enhanceprospect/customer journey experiences, and identify traffic driving opportunities.
• Conduct ongoing market research to keep at the forefront of trends and competitormarketing movements.
• Direct the creation of marketing collateral to support lead generation and contentmarketing campaigns including web pages, digital advertising, email marketing, videos, podcasts, social media posts, articles, presentations, sales tools, flyers, direct mail pieces, and new product promotions, etc.
• Establish and track KPIs across the entire customer journey and acquisition program, measuring effectiveness to optimize future investment

SKILLS & EXPERIENCE NEEDED

• Bachelor’s degree in marketing, communications, advertising, or related field is required
• 3-5+ years of progressive experience in growth marketing, lead generation, or customeracquisition
• A multi-disciplinary background in digital advertising, lead generation, lead nurturing,content marketing, email marketing, SEO, or Google Analytics
• Proven track record of building successful inbound lead generation systems
• Possesses a creative problem solving attitude with an ability to think analytically
• Experience simultaneously managing the end-to-end creation, implementation, delivery,and reporting of multiple integrated marketing campaigns.
• Experience designing, creating, or editing websites with a CMS website platform
• Ability to work, think, and make informed decisions independently with minimalsupervision
• Exceptional communication, interpersonal, and decision-making skills

IND1

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: One location