Now Hiring - Advantech Co., Ltd. - Lead Generation Specialist in Irvine, CA

Full description of the position

Job Title: Lead Generation Specialist Location(s): Irvine, CA - Onsite Compensation: $23.50 - $28.00 Nonexempt (Hourly) before bonus' About this position : We are looking for a results-driven and detail-oriented Lead Generation Specialist to join our team. In this role, you'll be responsible for identifying, sourcing, and nurturing high-quality leads that support our sales pipeline and business growth. You'll work closely with the sales team to execute lead gen strategies that drive conversions and revenue. Responsibilities : * Research and identify potential leads through online sources, social media, industry events, and databases. * Use tools like LinkedIn, CRM systems (e.g., Salesforce), and email automation platforms to generate and manage leads. * Qualify prospects based on predefined criteria and hand off to the sales team with accurate data and notes. * Collaborate with the sales and marketing teams to develop and refine lead generation strategies. * Build and maintain a clean and updated lead database. * Track, analyze, and report on key metrics to evaluate lead quality and campaign effectiveness. * Conduct outbound email campaigns and cold outreach. * Continuously optimize lead generation processes and tools for better performance. Required Qualifications : * Bachelor's degree (4-year college degree) required in business, marketing, industrial engineering, or a related field. * Strong understanding of sales funnels and lead nurturing tactics. * Excellent written and verbal communication skills. * Proficiency in CRM and lead generation tools (e.g., Salesforce, ZoomInfo). * Ability to analyze data and spot trends and opportunities. * Goal-oriented, and able to work independently and as part of a team. * Self-starter, highly motivated, great communicator, team player who is interested in technology and today's computing trends. Preferred Qualifications : * Experience with marketing automation platforms and outbound sales tools. * Familiarity with B2B sales cycles. * Knowledge of digital marketing tactics (SEO, PPC, content marketing) is a plus. Benefits : * Competitive salary dependent on experience (DOE) * Winning culture with a friendly, team-oriented environment! * Generous benefits package including medical, dental, vision, long-term disability, and life insurance. * Employee Assistance Program (EAP) * 401(k) with company match * Education & personal development reimbursement program * Generous vacation and paid holidays package * Company events, and lunches * Work from home program - once eligible * Referral Bonus About Advantech Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms. We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions. World-class Recognition Advantech is an authorized alliance partner of both Intel and Microsoft. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand's #5 best Taiwan Global Brand in 2018. Work Authorization: To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at [please apply online] Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.