Now Hiring - Primer - Head of Sales in San Francisco, CA

Full description of the position

About Primer Fixing our K-12 education system is a civilizationally-important problem. We believe that all of our problems -- including the ones that dominate the headlines -- are downstream of education. We have a simple thesis on how to solve it: empower 1,000's of educators to launch microschools in their communities. We believe the historical tradeoff between price (tuition) and quality is a false dichotomy. PrimerOS automates and eliminates much of the costs of traditional schools. Microschools have a structural advantage -- asset-light real estate -- which means much lower capex and opex. You put it together, and you get something that's never existed before: a world-class education that's accessible to normal American families and can rapidly scale. About this Role Team Leadership & Management * Define the optimal size and structure of the admissions team to beat enrollment goals. * Recruit, hire, and train Admissions Representatives, equipping them with a robust playbook that guides them through live calls, follow-ups, and ad hoc parent interactions. * Create a culture of accountability: metric-driven performance targets and a high-performance culture are paramount. There will be moments where you need to "will it into existence" -- and we expect you to do that. * Conduct regular pipeline reviews and coach team members through calls with prospective Primer families. * Balance an internal culture of high performance and accountability while delivering a calm, high-trust admissions process externally for families. * Build a differentiated admissions function that embodies Primer's mission, values, and brand. Data-Driven Decision Making * Monitor and analyze funnel metrics to diagnose friction points and optimize the admissions process. * Use data to proactively identify trends --such as changes in lead quality or conversion rates-- and implement fixes before they impact enrollment goals. * Package and share insights from family feedback and admissions data with the broader team to inform overall business strategy. Family Experience * Oversee the end-to-end admissions journey to create a delightful and trust-building experience for families. * Manage all touchpoints, including campus tours, shadow days, tuition discussions, student acceptance, and the transition to the first day of school. * Collaborate with Fellowship, Education, Revenue Operations, and Marketing teams to align admissions processes with our business goals and family needs. * Be maniacal about updating admissions messaging, written copy, and family-facing processes to adapt to shifting priorities and strategy. Key Qualities and Skills * Exceptional Sales Team Management: Proven experience managing high-performing teams with clear metrics, accountability and results. * Data-Oriented: Strong analytical skills to identify trends, diagnose issues and proactively drive improvements. * Intense Internally, Calm Externally: Capable of creating a high-energy, results-driven internal culture while delivering a supportive and reassuring experience to families. * Cross-Functional Leadership: Adept at collaborating with the broader team to ensure alignment and a cohesive family experience from lead submission through first day of school. * Creative Problem-Solving: Ability to innovate and adapt the admissions function to meet evolving needs and differentiate Primer in the market. * Customer Empathy: Deep understanding of the needs and motivations of prospective families. Preferred Experience * Management of relationship-driven admissions, sales, or similar teams. * Strong operational background with a focus on metrics and fast iteration cycles. * Familiarity with the unique challenges of scaling a startup or growth-stage company. If this sounds like you, fill out the application below with a bit about yourself and we'll take it from there! If you have any questions, don't hesitate to email us at [please apply online].