Now Hiring - Happy Dad LLC - SALES STRATEGY MANAGER (WEST) in Santa Ana, CA

Full description of the position

Happy Dad Hard Seltzer & Tea is seeking a Sales Strategy Manager to focus on developing and executing plans to drive sales growth, optimize distribution, and enhance market penetration. The role would involve a mix of data analysis, strategic planning, and collaboration with distributors and retailers. Ideal candidates will have strong experience in the alcoholic beverage industry. Join one of the fastest growing adult beverage companies and help shape the future of the industry! Responsibilities: * Develop pricing, promotions, and distribution strategies to drive sales * Collaborate with Regional Directors, wholesalers, and retailers to ensure product is stocked, promoted and sold effectively * Collaborate with finance and supply chain teams to ensure product availability * Monitor distributor performance and recommend improvements to boost volume * Analyze sales data to identify trends and growth opportunities * Adjust strategy to improve market share based on data insights * Track competitor activity and industry trends to maintain competitiveness * Align pricing strategies with brand positioning and distributor margins * Develop regional and national promotions to increase consumer engagement * Partner with marketing to execute retail activations * Manage billback validation * Set sales targets and performance benchmarks for teams and distributors * Build relationships with key retail partners * Support field sales teams in executing strategies across markets Requirements: * Proficient in extracting, analyzing and interpreting scan data * Experience with depletion systems, VIP preferred * Strong negotiation skills * Expertise in P&L management & budgeting Job Type : Full-time Pay : $125,000 - $145,000 Benefits : * PTO * Health Insurance * Dental Insurance * Vision Insurance * 401(k) Plans