Now Hiring - Rock IT Tech Inc - Marketing and Sales Director in Houston, TX

Full description of the position

Position Summary: The Marketing and Sales Director will drive revenue by developing and executing compliant, strategic marketing campaigns and managing multi-channel sales efforts across retail, wholesale, and digital platforms. This role demands both creative vision and operational excellence within the evolving cannabis landscape. Key Responsibilities:Sales Strategy & Execution * Build and manage a high-performance sales team to increase revenue through dispensaries, wholesale, and e-commerce. * Develop pricing strategies, incentive programs, and promotional plans. * Expand retail partnerships and drive B2B sales with licensed cannabis businesses. Marketing & Branding * Lead all branding initiatives, product launches, packaging strategy, and customer acquisition efforts. * Develop and execute compliant marketing campaigns across digital, print, and event-based channels. * Maintain brand consistency across product lines while adapting to changing regulations. Compliance & Market Understanding * Ensure all marketing and sales activities align with state and federal cannabis regulations (THC/CBD limits, labeling laws, etc.). * Stay informed on industry trends, competitor strategies, and market opportunities. Team Leadership * Recruit, train, and manage marketing and sales teams including field reps, digital marketers, and designers. * Foster a results-oriented and collaborative team culture. Performance & Analytics * Manage sales and marketing budgets efficiently to maximize ROI. * Track KPIs (CAC, LTV, sell-through rate, market share) and report to executive leadership. * Utilize CRM and analytics tools to optimize campaign and pipeline performance. Cross-Functional Collaboration * Work closely with product development, cultivation, packaging, compliance, and logistics teams. * Translate market insights into actionable feedback for internal stakeholders. Job Type: Full-time Pay: From $80,000.00 per year Schedule: * 8 hour shift Education: * Bachelor's (Preferred) Experience: * cannabis industry: 1 year (Required) * marketing and sales management: 3 years (Required) Language: * Mandarin (Preferred) * Hindi (Preferred) * Urdu (Preferred) Willingness to travel: * 50% (Preferred) Work Location: In person