Now Hiring - HireNexus - Vice President of Sales Operations in Pensacola, FL

Full description of the position

Vice President of Sales Operations (VPSO) We are looking for a VP of Sales Operations (VPSO) who shares these values and is ready to lead by example. Job Summary We are seeking a Vice President of Sales Operations (VPSO) to drive strategies for attracting and converting new leads into customers. This is a critical leadership role responsible for developing, optimizing, and scaling high- performing sales programs that ensure sustained growth. The ideal candidate will be a data-driven, process-oriented leader who thrives on building scalable and programmatic sales strategies, implementing effective lead management systems, and ensuring every aspect of the sales funnel is optimized for efficiency and conversion. Together with the CRO this person will own the full sales funnel, ensuring that the team operates at maximum efficiencyfrom lead generation to conversionwhile maintaining a relentless focus on winning, accountability, and continuous improvement. The VPSO will collaborate closely with cross-functional teams, including marketing and operations, to ensure that all sales efforts are aligned with the companys overall goals. Key Responsibilities Lead Funnel Management & Optimization Oversee and refine each stage of the sales funnel to maximize conversion rates and promote scalable growth. Achieving Growth Targets Lead the sales team to consistently meet and exceed revenue goals. Develop and implement a best-in-class training program to equip business development representatives (BDRs) with the tools and skills to succeed. Recruit, mentor, and retain top-tier sales talent, ensuring a high-performing, results-driven team. Funnel Strategy & Execution Top of Funnel: Lead Generation & Acquisition Analyze lead sources and assess the effectiveness of different channels. Evaluate the success of outbound marketing campaigns by measuring Return on Ad Spend (ROAS). Improve brand visibility across all lead sources to maximize homeowner acquisition opportunities. Middle of Funnel: Lead Nurturing & Engagement Monitor and improve call-answering rates to ensure inbound leads are addressed swiftly. Align outbound efforts with growth goals and sales projections. Create and manage structured follow-up campaigns (email, phone, direct mail) to engage leads and boost conversion rates. Bottom of Funnel: Conversion & Closing Evaluate sales team performance to identify top performers and provide coaching to underperforming members. Analyze conversion rates and adjust strategies as necessary to improve results. Implement systems to ensure consistent follow-up, meeting scheduling, re- engagement of cold leads, and referral development. Acquisition Integration Oversee the integration of business development functions and sales playbooks into newly acquired businesses to drive smooth transitions and rapid performance growth. Sales Performance Analytics & Insights Develop a data-driven approach to sales by tracking key metrics such as: Client Acquisition Cost (CAC) vs. Lifetime Value (LTV) Lead source performance, including conversion rates and campaign effectiveness Sales team performance metrics such as follow-up rates, closing success, and individual rep effectiveness ROAS by marketing campaign to ensure optimal marketing spend allocation Sales Process & Systems Optimization Build and optimize scalable, repeatable sales processes. Leverage CRM and automation tools to streamline lead tracking and increase efficiency. Lead CRM migration and other system improvements as needed. Establish reporting dashboards to monitor real-time sales and marketing performance. Work closely with the marketing and business development teams to ensure seamless execution of homeowner acquisition strategies. Who Were Looking For We need a visionary, detail-oriented leader who thrives in fast-paced environments and can drive growth through strategic execution and data-driven decision-making. You are: Humble & Collaborative: You prioritize teamwork and are empathetic to the needs of your team. Curious & Analytical: Youre passionate about data and optimizing processes. Process-Driven & Detail-Oriented: You love building scalable, repeatable systems and processes. Autonomous & Gritty: Youre a self-starter who solves problems independently and drives results. Customer-Centered: You always keep homeowner satisfaction at the forefront of your decision-making. P &L-Focused; & ROI-Driven: You seek to maximize return on investment at every opportunity. Fast-Moving & Thoughtful: You balance rapid execution with strategic thinking. Ownership Mentality & Servant Leadership: You lead by example, fostering a culture of accountability and support. Qualifications 10+ years in sales leadership roles, ideally in high-velocity, short-cycle sales environments (e.g., SaaS, PropTech, Real Estate, Home Services, Hospitality, or B2C). Proven experience scaling sales organizations and managing high volumes of leads. Comfortable in a management role, working closely with the executive team to shape company strategy. A hands-on leader who is both strategic and data-driven. A track record of scaling large sales teams (20+ reps) and achieving aggressive growth targets. Expertise in sales process development, CRM management (Salesforce, HubSpot, etc.), and performance optimization. Extensive experience in sales training, coaching, and enablement programs to ensure team consistency and success. Strong financial and analytical acumen, with expertise in pipeline management, forecasting, and data analytics. Ability to recruit, retain, and develop top sales talent. Bachelors degree required; MBA preferred. Compensation & Benefits Competitive base salary with performance-based incentives. Equity opportunities based on company performance. Comprehensive benefits package, including health, dental, and vision insurance. 401(k) with company match. Remote flexibility with occasional travel to key markets. LI-BF1 IND123