Now Hiring - Gardant Management Solutions - Marketing and Sales Director in Fort Wayne, IN

Full description of the position

Responsibilities: * Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy * Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration * Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity * Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders * Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals * Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care * Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns * Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts Requirements: * Associates Degree preferred * Valid Driver's License * 3+ years previous sales, marketing, or community outreach required * Assisted/Supportive Living experience preferred * Exceptional communication and interpersonal skills * Strong closing skills * Ability to analyze market trends and make data-driven decisions Benefits: * Unlimited growth opportunities * Medical, dental, and vision benefit packages available * Work-life balance | Paid Time Off * EAP & Maven family planning program * 401(k) employer match biweekly * Self-service payroll * Daily pay options available