Now Hiring - Black Rock Mountain Resort - Director of Sales & Marketing in Heber City, UT

Full description of the position

Overview We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Black Rock Mountain Resort in Heber City, UT. The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example. Your Role: * Execute sales and marketing activities to achieve budgeted goals * Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns. * Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion * Drives digital channel direction through data analysis to deliver ROI * Drives the creation of on-property promotions and programming while working with applicable departments to implement * Work closely with the Public Relations team to coordinate PR related to special events * Stays abreast of industry trends that the resort can capitalize on. * Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market * Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis * Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories. * Assist in the annual budgeting plan * Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs * Enhance the resort's community's image by actively participating in associations, events, clubs and boards. Actively engage in community relations. * Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions * Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals. * Provide hands-on team leadership with accountability measures to achieve objectives. * Develop Business Travel, Group, and Banquet/Catering segments. * Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce. Responsibilities * We are looking for an experienced large resort Sales and Marketing Leader with significant experience (minimum 3 years in similar position). * Must have experience in leading an experienced sales team as we meet/exceed business objectives. * Independent resort experience is highly desirable. * Proficiency in Microsoft Word, Excel preferred, and Delphi highly preferred. * Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required. * Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers. * Ability to effectively communicate verbally and in written form with the public as well as other team members. * Essential statistical and analytical skills required to identify revenue opportunities and shortfalls. * Ability to work both independently and cross-functionally to achieve goals. * Ability to thrive in a multi-tasked and fast-paced environment. * We offer a competitive salary and excellent benefits beginning the first of the month after hire. * Up to 10% travel keyexec KeyE key#LI-CG1 LI-CG1 PIcb[please apply online]5fe-25[please apply online]7149