Now Hiring - La Posada Hotel - Professional Services Assistant Director of Sales in Laredo, TX

Full description of the position

Description: The Assistant Director of Sales is responsible for supporting the Director of Sales in executing strategic initiatives to increase room and event revenue for La Posada Hotel. This position plays a key role in developing new business, maintaining strong client relationships, and ensuring the hotel achieves its sales goals in the corporate, government, group, and leisure segments. Job Duties: * Assist in developing and executing the annual sales and marketing plan to meet revenue targets. * Actively solicit new business through prospecting, networking, and market research. * Support the Director of Sales in managing key accounts and fostering strong client partnerships. * Represent the hotel at industry events, trade shows, and sales missions. * Respond to RFPs and prepare customized proposals and contracts for potential clients. * Conduct property tours and site inspections for prospective customers and event planners. * Collaborate with the operations team to ensure smooth execution of group and event bookings. * Monitor sales metrics, prepare reports, and participate in revenue meetings. * Maintain accurate records in the sales CRM system and track client communications. * Provide leadership and mentoring to junior members of the sales team as needed. Requirements: Education/Formal Training: * Bachelor's degree in Hospitality, Business Administration, or a related field preferred. Experience: * 3+ years of hotel sales experience, preferably in a full-service or boutique property. * Knowledge/Skills: * Strong knowledge of local market segments and demand generators in South Texas. * Proficient in Microsoft Office Suite and hotel sales platforms (Delphi, CI/TY, or similar). * Proven ability to meet or exceed sales targets and develop lasting client relationships. * Excellent written and verbal communication skills. * Highly organized, detail-oriented, and comfortable working in a fast-paced environment. * Bilingual (English/Spanish) preferred due to regional client base.