Now Hiring - Nature's Sunshine Products, Inc. - Senior Sales Manager- North America in Lehi, UT

Full description of the position

Nature's Sunshine is seeking a strategic and results-driven Senior Sales Manager to help lead and execute our sales strategy, manage high-performing sales teams, and drive sustainable growth across key markets. This role requires a proven sales leader who understands the unique dynamics of the direct selling (MLM) industry and is comfortable operating in a fast-paced, evolving, omnichannel environment. You will be responsible for developing tactical plans, mentoring sales leaders, and ensuring your region consistently meets and exceeds growth goals. Key Responsibilities: Sales Leadership & Strategy * Develop, execute, and optimize sales strategies aligned with overall company goals. * Identify new business opportunities, market segments, and sales channels to drive growth. * Collaborate cross-functionally with marketing, operations, and product teams to align initiatives. Team Management & Development * Lead, coach, and inspire a team of field development reps and field distributors. * Provide ongoing training, professional development, and support for a growing field of diverse distributors. * Foster a culture of accountability, collaboration, and achievement within the team. * Willingness and availability to travel regularly to support field leaders, attend key events, and strengthen distributor relationships through in-person engagement. Sales Performance & Reporting * Monitor KPIs and sales performance metrics; analyze trends and implement performance improvement plans as needed. * Prepare and present sales forecasts, insights, and reports to senior leadership. * Adjust strategy and tactics based on evolving business needs and market shifts. Distributor & Customer Engagement * Build strong, trust-based relationships with top-performing distributors and key customers. * Address concerns, resolve escalations, and ensure a high standard of service and satisfaction. * Collaborate with field leaders to drive engagement, promote key initiatives, and amplify loyalty through regular communication, recognition, and support. Market & Competitive Intelligence * Stay informed on industry trends, competitor activity, and customer behaviors. * Use data and insights to refine sales strategies and influence future product and promotional planning. * Identify emerging risks and opportunities in the marketplace and proactively recommend strategic adjustments to maintain a competitive edge. Compliance & Ethical Standards * Ensure all sales activities align with internal policies, industry regulations, and ethical business practices. * Promote a culture of integrity, transparency, and professionalism. * Provide guidance and training to the sales team on compliance requirements and ethical conduct to mitigate risk and uphold brand reputation. Budget & Resource Management * Manage sales budgets efficiently and strategically allocate resources to maximize ROI and business impact. Qualifications: Education: * Bachelor's degree in business, Marketing, Sales, or a related field (MBA a plus). Experience: * 7-10 years of progressive sales experience, including 5+ years in a leadership role-preferably within the MLM or Direct Selling industry. * Experience in a hybrid or omnichannel sales environment is strongly preferred. Core Competencies: * Proven leadership ability to build, mentor, and retain high-performing teams. * Strong business acumen and strategic thinking. * Exceptional communication, interpersonal, and presentation skills. * Ability to analyze data and translate insights into actionable strategies. * Highly organized, self-motivated, and goal oriented. * Proficient with CRM systems and Microsoft Office Suite. Key Attributes: * Integrity: Models ethical leadership and sound judgment. * Adaptability: Thrives in dynamic, fast-paced environments. * Drive: Motivated by results, impact, and mission. * Customer-Centric: Deep commitment to serving the needs of our field and customers. ZR