Now Hiring - Gray Television, Inc. - Media And Communication GENERAL SALES MANAGER - WBRC in Birmingham, AL

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WBRC:

WBRC FOX6 News, the dominant, #1 ranked Gray-owned station in Birmingham, Alabama (Market 45.) WBRC is the legacy, first-place station in Central Alabama and we have an immediate opening for a talented, motivated, and results-oriented General Sales Manager to join our energetic and professional sales team.

Job Summary/Description:

WBRC FOX6 News in Birmingham, AL is looking for a General Sales Manager to lead our team of highly experienced multimedia marketing consultants. The successful candidate will guide our team in creating solution-oriented campaigns that deliver results. This key department head must be engaged and strategic, with an ability to collaborate and effectively communicate with the entire station team. Provide dynamic leadership and foster a winning culture to achieve budgets and grow revenue for local, regional, national and digital sales. Maximize and manage inventory, rate cards, special opportunities and forecast revenue. Candidate must have a strong understanding of digital solutions, and a successful track record of growing new and existing local direct business.

Expected to help increase digital revenue with the sales team by doing the following:

• Assist the Account Executives in building presentations when digital is part of the discussion
• Provide or assist in strategy when deciding what to pitch to a client and prepare the recommendation page along with supporting slides
• Pitch the digital products in conjunction with the Account Executives. This should be a team effort
• Responsible for putting together digital reporting including Google Analytics information (if applicable) for the AE and attend the reporting meetings to review and interpret results accurately
• Responsible for providing optimization suggestions to increase effectiveness for campaigns
• If there are any campaign changes that need to be done for a client, it is your responsibility to communicate those particular changes to the Sales Assistants
• Responsible for preparing and communicating monthly digital statistics for all core platforms to the team
• Expected to help provide sales leads to the team in order to increase digital revenue
• Provide client research on their digital landscape for AEs prior to their CNA with said client.
• Responsible for making sure digital campaigns are running correctly. This includes giving all necessary information needed to the Sales Assistants for campaigns to launch correctly, checking vendor sites regarding campaigns running accurately, checking TapClicks for performance and making sure campaigns will fully deliver each month on both core and extended products

Qualifications/Requirements:

• Bachelor's degree or equivalent experience preferred
• Minimum of five years in sales (sales management preferred)
• Strong leadership skills with ability to initiate creative sales efforts
• Ability to foster a collaborative, supportive team environment
• Excellent communication skills
• Experience in guiding, motivating and leading a successful sales team
• Proficiency with Microsoft Office, Wide Orbit and Matrix

Qualified candidates that want to work with a great group of people go to [please apply online] you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

WBRC-TV/Gray Television Group, Inc. is a drug-free company

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Experience

• 5 year(s): years in sales (sales management preferred)

Education

• Bachelors or better