Now Hiring - Chicken Salad Chick - Brand Marketing Manager - Content & Creative Services in Atlanta, GA

Full description of the position

DescriptionJob SummaryThe Brand Manager, Content & Creative Services leads and manages the development and execution of Chicken Salad Chicks creative and content assets that are used across all brand communication platforms, including but not limited to social media pages, advertising & media buys and in-store merchandising materials. This hands-on manager role is pivotal to bringing the Chicken Salad Chick brand to life brand in materials that connect emotionally with our consumers and that showcase our unique made from scratch food, our purpose driven culture and our lifestyle-led hospitality.In this role, the Brand Manager, Content & Creative Services is responsible for writing and communicating brand creative briefs to internal teams and external resources, including agencies, photographers and videographers, leading to the execution of brand content, creative materials and campaigns according to CSCs marketing calendar needs. This person in this position plays an important role in establishing Chicken Salad Chicks brand image and brand voice across all our consumer touchpoints. This role is highly collaborative and relies on cross functional internal teams to succeed, while also leading projects from inception to completion. This position is essential in building Chicken Salad Chicks brand image and taking it to the next level.The Brand Manager, Content & Creative Services directly supervises CSCs Graphic Designer, and they will work closely with the Director of Marketing, Digital Marketing Manager, Social Media Coordinator, Field Marketing Managers and Director of Off Premise. Other cross functional relationships include Director of Training & Development, Director of Supply Chain and Accounting Manager.Essential Responsibilities

• Develop, manage and execute innovative creative and content materials that convey Chicken Salad Chicks unique brand, food and culture.
• Support CSCs business objectives and annual marketing calendar by managing and implementing the brands seasonal marketing campaigns, in-store kits, training guides, social media images and content.
• Develop, write, organize and disseminate creative briefs, deliverable lists and timelines for creative campaigns and content to key internal team members and to external resources involved in execution.
• Manage internal creative resources, external creative agencies, photographers and production suppliers.
• Manage relationships with CSCs creative agencies and oversee the budget, production and completion of advertising.
• Direct supervision and development of CSCs Graphic Designer.
• Develop and project manage execution of in-store marketing kits which includes materials, timelines, production and ensuring delivery to locations.
• Hands-on management of photography and video shoots which includes ensuring approval of concepts, locations, menu selections, as well as working with our restaurant team and food stylists on food and ingredients that match brand standards.
• Oversee CSCs content and photography assets library, currently housed on Dropbox.
• Oversee CSCs brand fulfillment website csc.mymarketingbench.com , and manage the relationship with CSCs vendor partner who orders and creates branded merchandise for CSC and manages this e-commerce website, all print production and shipping for the brand. This includes all marketing kits, restaurant uniforms, logo merchandise, branded clothing, promo items, print and digital assets.
• Manage marketing relationship and execution of any marketing promotions with CSCs beverage partners, including Coca-Cola and Royal Cup.
• Project manage menu updates, new package design & implementation and work closely with outside nutrition consultants to ensure nutritional information is included where necessary.
• Participate on planning and hosting team for CSCs Annual Franchise Owner Conference.
• Special projects as assigned.Education and Experience
  • Bachelors Degree in Advertising, Design, Marketing, Communications, Public Relations, Business Administration, or Related Field.
  • At least 5 years professional experience with an agency or brand company in advertising, marketing, graphic design, photography, video production, social media or PR.
  • Knowledge and ability to use creative software.
  • Portfolio and/or examples of creative and content managed.
  • Restaurant, retail and/or franchise concept experience is a plus.Required Knowledge, Skills and Abilities
    • Excellent written and oral communication skills; strong presentation skills
    • Strong time management & organizational skills required.
    • Motivated self-starter with an entrepreneurial spirit, who can also bring order and discipline to a fast-paced business.
    • Experience and success in managing schedules, deadlines and logistics.
    • Knowledge of print, video and TV production and social media (Facebook, Instagram, Pinterest, Tiktok)
    • Team-builder/player able to diplomatically enforce deadlines and solve problems in an efficient, professional manner.
    • Able to build strong relationships with internal clients, external agencies, freelancers and vendors
    • Capabilities in the following programs: Microsoft Office Suite with excellent skills in Powerpoint and Excel.
    • Passion for people, entertaining, food, design, design.
    • Based in CSC headquarters office in Atlanta, GA.
    • Ability to drive, as well as lift twenty-five pounds is necessary.