Now Hiring - Discovery Senior Living - Marketing Automation Specialist in Bonita Springs, FL

Full description of the position

About Discovery Senior LivingDiscovery Senior Living ranks prominently among the 8 largest senior housing providers in the US, and is nationally renowned for designing, developing, marketing, and operating a multi-brand portfolio of upscale, luxury senior-living communities.With a 30-year reputation and almost 14,000 existing homes or homes under development, our company is a recognized industry leader with a penchant for excellence and innovation.Discovery Senior Living is looking for a Marketing Automation Specialist to join our home office team in Bonita Springs, FL. -The Marketing Automation Specialist will play a key role in the design, development and execution of digital lead generation activities, marketing automation, and digital communications campaigns. They are responsible for the technical design and development of triggered and automated processes, customer journeys, digital assets (websites and landing pages), and programs utilizing relevant marketing technology platforms. This is a highly cross-functional role that works with internal teams and digital marketing vendors to execute and when necessary, automate, key processes. Oversight and troubleshooting of data integrations with third parties as needed. -ESSENTIAL DUTIES AND RESPONSIBILITIESMarketing Automation & Lead Generation: ---- Develop triggered workflows and sequences for email and SMS/MMS in our MA platform.--- Development and/or technical oversight of lead conversion optimization of landing pages and websites. ---- Implement A/B testing to improve conversion of websites, landing pages, digital forms, and other lead generation initiatives. ---- Define and document functional and technical requirements for executing automated campaigns. ---- Oversight and management of data usage and flow between MA system and CRM to execute workflow automations. Perform testing as needed.--- Work with Sales Contact Center to ensure proper flow for lead capture.--- Support the ongoing development, maintenance and growth of marketing platforms used to execute digital marketing automations.Website Management & Maintenance: ---- Develop personalization triggers on websites based on CRM profiles.--- Manage lead and data processes, providing documentation for key stakeholders. ---- Continually make improvements to lead qualification practices.--- Assist in the management and support of website development projects as required; develop business requirements and training as needed.Marketing Data: ---- Along with DSL Director of Marketing, engage in oversite of enhancement and data integration projects involving marketing platforms and data.--- Monitor and maintain marketing data integrity between our marketing systems and CRM; troubleshoot as needed. ---- Assist with the assessment of legacy and existing systems and processes to understand what needs to adapt to better fit our portfolio's needs. ---- Subject matter expert, super-user and product advocate of our MA system - actively participate in user forums/obtain certifications as needed. ---- Work on special assignments.--- Work with BI data analysts to support reporting efforts as needed.--- Other duties as assignedQualifications: -

• Bachelor's degree in related field required
• Minimum of five years' experience in digital marketing -
• 3-5 years of experience with Marketing Automation platforms like HubSpot, Pardot, Marketing Cloud or Marketo
• 2-5 years of experience with HTML/WordPress, HubSpot CMS, Opps and Sales, Email Marketing design and development, Google Analytics -
• HubSpot certifications a plus -
• Experience with Adobe Creative Suite: - Photoshop, Illustrator, InDesign, Dreamweaver, Premier Pro & Acrobat -
• MS Office and basic knowledge of database marketing
• Project management systems and time trackingBenefits:In addition to a rewarding career and competitive salary, Discovery offers a comprehensive benefit package. - -Eligible team members are offered a comprehensive benefit package including medical, dental, vision, life and disability insurances, paid time off and paid holidays. - -Team members are eligible to participate in our outstanding 401(k) plan with company match our Employee Assistance Program and accident insurance policies.EOE D/V