Now Hiring - Gast Manufacturing - Marketing Manager- Remote in Champaign, IL

Full description of the position

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.

With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.

POSITION TITLE: Marketing Manager

REPORTING TO: Business Line Leader

LOCATION: Midwest US - Remote

Who is GAST Manufacturing?

As a business unit of IDEX Corporation, GAST Manufacturing has a long history of being the leader in design and manufacturing of quality air-moving products. We specialize in offering cost effective solutions for a wide variety of industries including industrial manufacturing, healthcare, and environmental cleanup applications. We are looking to add more talent to our team.

Scope of Role: As Marketing Manager you will be responsible for creating and executing comprehensive business and marketing strategies that address most aspects of the marketing mix (product/service, promotion, and distribution/channel) which will drive maximum impact (revenue, gross profit, expenses). The Marketing Manager will lead marketing efforts associated with new product launches as well as new market initiatives. The candidate will work with a cross-functional team including sales, product management, pricing manager, and market research manager to deliver tools and resources necessary to drive growth within the organization. In addition, you will keep up with market development, market intelligence, and the competitive environment in order to be a key contributor to product and market strategy within GAST. This role will also have management responsibility for the Marketing Coordinator position. We are looking for someone who is ready to help build out a solid foundation for our marketing function.

The position may require some domestic-only overnight travel,

ESSENTIAL DUTIES:

• Create and implement new product launch marketing materials inclusive of communications, collateral, marketing copy, photography, presentations, and video content if applicable in a timely manner.
• Work closely with product management and market research to produce content supporting new market initiatives as they are identified, positioning the commercial sales team to be successful within these new industries.
• Develop and execute a comprehensive channel marketing plan (Industrial distribution and National Accounts) including account specific strategies, formal co-op program, tradeshow planning, and product / market launch activities. Analyze metrics and performance and plan to present to channel leaders.
• Design a content strategy that supports and enables GAST's strategic business plan with tactical content marketing initiatives, programs, and campaigns.
• In collaboration with GAST's commercial and product management team, develop sales tools, product launch plans, and marketing collateral per brand guidelines.
• Work closely with GAST's creative agency on creative and branding initiatives to ensure a consistent message across all channels.
• Create a social media plan to maximize followers including a calendar of engaging and appropriate content.
• Manage and enforce GAST branding guidelines.
• Lead the Marketing Coordinator to drive professional growth and development for promotion within the business.
• Manage website maintenance and content development working with a third party agency.
• Other duties as assigned.
  Measures of Performance
  
  • Development and implementation of marketing strategies and programs to gain mind and market share helping to position GAST as the category leader for the products in our assortment as well as the markets we live in.
  • Profitable growth of the channel and accounts through engagement with both distributors and end customers.
  • Managing and adhering to the marketing budget assigned.
  • Sustainability of existing Gast business
  • Management of key projects as part of a cross-functional team
  • Focus and drive key initiatives of the organization and the business line
    
    EDUCATION AND EXPERIENCE REQUIREMENTS OR EQUIVALENCIES:
    
    • Bachelor's degree in Marketing, Business or related field strongly preferred.
    • At least five (5) years' experience in marketing and has managed individuals.
    • Experience in developing and managing marketing programs.
    • Comfortable using data and analytics for post-mortem and performance analysis.
    • Strong experience with B2B markets and industrial distributors.
    • Proven ability to build relationships both internally and externally to the organization.
    • Proven track record of delivering results while maintaining customer satisfaction.
    • Pneumatic industry experience preferred.
    • Strong personal leadership and experience working in manufacturing environment.
      
      OTHER SKILLS and ABILITIES:
      
      • Ability to manage priorities as articulated by direct manager.
      • Must have strong organizational skills and the ability to multi-task.
      • Must have ability to build relationships with internal and external constituents.
      • Must have high degree of leadership and ability to influence cross-functionally.
      • Must be self-motivated, show initiative, anticipate and prevent issues by executing advanced problem-solving skills.
      • Demonstrate ability to lead and work well in a team environment.
      • Excellent analytical and interpersonal skills.
      • Must be able to work well with customers and internal team members to lead positive change in a fast-paced work environment.
        GAST Manufacturing, a Unit of IDEX Corporation is an Equal Opportunity Employer committed to workforce diversity
        
        The intent of this job description is to provide a representative summary of the essential duties and responsibilities performed by incumbents of this job. Incumbents may be requested to perform job-related tasks other than those specifically presented.
        
        Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
        
        IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).