Now Hiring - Campbells - Director of Brand Marketing - Pacific Foods in Portland, OR

Full description of the position

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.Position Summary: -The Director of Brand will be the driving force behind laying the pathway for the Pacific Foods retail business to rapidly grow and expand. This will be done by bringing the brand's mission/vision to life for more consumers, creating capabilities to support this, innovating in core categories, and guiding the development of a leading-edge natural foods marketing team. -The Director of Brand will need to work with their team as well as their cross-functional team members to translate the mission into three-year strategies, annual operating plans, and create processes to support both across the total Pacific US Retail business for Soup, Broth, and Plant Based Beverages. - The Director of Brand will also be general manager and be responsible for delivering against annual brand sales and profit goals. - This will be done by overseeing the integrated business planning process for marketing and using business analytics to drive action plans with key partners. - -The role reports to the Pacific Foods Site Leader / VP of Marketing and will be based in their new offices in Portland, Oregon. - -Essential Functions

• Lead the evolution of the brand's growth strategies and translate those strategies in too meaningful marketing objectives. - -
• Own the brand positioning and help guide the development of annual creative briefs and the evolution of the brand's long-term comms strategy. - - -
• Build long-term brand equity by developing a brand platform that the company can invest behind.
• Work to identify new ways to reach and connect with consumers in this space. -
• Oversee Pacific's forecasting and IBP process for the commercial team, partnering closely with the demand planning function and sales to implement and improve the process. -
• Create a monthly business scorecard and viewpoint on current forecast to support the monthly business projection. - Including holding a monthly business review. -
• Drive monthly cross functional business reviews and quarterly brand health reviews. -
• Partner with finance, R&D, and supply chain in developing a roadmap that will help Pacific improve gross margins over time. -
• Guide the development, implementation and evolution of a price pack architectures. - -
• Create a marketing measurement strategy so that the brand can scale with success and better invest behind the most effective vehicles.
• Update brand guard-rails that can guide product development and communication
• Develop and implement and standardized annual marketing planning process that compliments the company's overall annual planning process. -
• Support the continued integration of the brand into Campbells' Sales by working cross functionally across multiples groups and locations to build support for the brand plans. -
• Partner with finance, R&D and supply chain on long-term strategies to help improve gross margins on key platforms. -
• Ensure that there is a three-year pipeline in place that includes news, renovation, and innovation against core categories.
• Partner with Campbells' Marketing Comms to develop the required marketing capabilities to compete even more effectively in the Natural Foods space.
• Work with each team member to ensure a they have development plans in place and are supported in their mission and learning goals. -
• Leverage connections and outside contacts to bring in outside thinking to the organizationSecondary Functions
  • Proactively assist team members on other brand and/or marketing products when needed.
  • As an employee of a food manufacturing facility you are responsible for ensuring food safety and quality by reporting any concerns to the quality assurance department.Supervisory responsibilities:
    • Directly or indirectly manage and develop Brand Managers at all levelsKnowledge, skills and abilities:
      • Strong analytical and problem-solving skills
      • Strong written & verbal communication skills
      • Creative & innovative thinker
      • Ability to lead cross-functional teams.
      • Ability to work in fast-paced, entrepreneurial environment
      • Strong sense of urgency, be able to work in fast-paced, entrepreneurial environment
      • Takes initiative and is a self-starter; is resourceful (deals with ambiguity well)Minimum qualifications:The position requires 10+ years of experience in positions of increasing responsibility in CPG marketing/brand marketing. - -The ideal candidate will have prior experience in natural and a passion for health, sustainability, and mission driven brands. - Candidates must experience in running a brand inclusive of campaign planning and media/measurement. -Working conditions:Work is typically performed during the day in an office environment and involves the extensive use of office equipment, such as computers and telephones. - The position is subject to long hours (including evening meetings and on-call status) and may include travel up to 10%.The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click for additional information.