Now Hiring - The Ritz-Carlton Chicago - Marketing Manager at The Ritz-Carlton, Chicago in Chicago, IL

Full description of the position

Why us?

Iconic architecture, a thriving culinary scene, beautifully landscaped public spaces and an array of museums are just part of what draws visitors to the Windy City. At The Ritz-Carlton, Chicago, a luxury hotel set atop Water Tower Place in the historic Gold Coast, guests will have every chance to explore the city, from shopping along Michigan Avenue to viewing famous works at the Art Institute. Yet with our hotel's spa, rooftop lounge, locally inspired restaurant, indoor lap pool and spacious accommodations overlooking the city, guests may not want to leave the premises.

The Ladies & Gentlemen in our Sales & Marketing department are always responsive to the expressed and unexpressed wishes and needs of our guests. They use their expertise to build strong relationships and create Ritz-Carlton guests for life.

Recognized as "the gold standard" of hospitality, The Ritz-Carlton selects only the most passionate and skilled hospitality professionals. Asone of our Ladies and Gentlemen, you will reflect the values that make us the world's finest luxury brand. Here, in a diverse environment where individual aspirations are fulfilled and quality of life is enhanced, you will be inspired to work alongside your fellow employees to bring special moments to life for our guests and each other.

Job Overview

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

-Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
-Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
-Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
-Conduct and track on-going email marketing campaigns for a variety of hotel business units
-Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
-Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
-Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
-Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
-Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
-Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
-Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
-Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
-Develop and implement companywide Public Relations initiatives and programs.
-Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
-Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
-Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
-Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
-Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
-Assist designated hotels with communication (flyers, signs, eblasts, etc.) - work with property staff and agencies on design and creation of new materials
-Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
-Current search engine optimization (SEO) strategies
-Use of content management systems (CMSs) to update hotel websites
-Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
-Adobe Creative Suite including Photoshop, Illustrator and Acrobat