Now Hiring - Jackson Family Wines - Digital Marketing Manager in Santa Rosa, CA

Full description of the position

Jackson Family Wines is much more than a family-owned wine company. We're risk-taking innovators with a strong belief that quality is paramount. We're always on the lookout for top talent - individuals who possess a strong work ethic, commitment to quality, and share our beliefs in healthy lands and a healthy community. In 2022, we were selected as one of the North Bay Business Journal's Best Places to Work for the eighth year in a row.Position SummaryWe are searching for a strategic, collaborative, and creative-minded Digital Marketing Manager to become an integral part of our Digital Marketing team. The Digital Marketing Manager will work closely with digital leadership and the extended brand marketing team to manage digital platforms, execute paid digital marketing strategies, and create engaging social content for our luxury Napa Valley winery portfolio including Freemark Abbey, Lokoya, Mt. Brave, Cardinale, and La Jota. Join our growing team!What You'll Be DoingContent Creation & Platform Management

• Develop an integrated social media calendar to bolster awareness and engagement for our luxury Napa Valley wine portfolio.
• Create high-quality original social content (photo & video), repurpose existing assets (edit/retouch images & videos), and repost UGC to support the social media calendar.
• Schedule and write copy for social media content in a timely manner for review and approval by manager.
• Engage with consumers through ongoing community management across all digital platforms (Instagram, Facebook, Twitter, Google, Yelp, TripAdvisor).
• Attend key events and initiatives to capture and create content for social platforms.Graphic Design
  • Concept and provide direction on photo/video shoots to meet digital content needs.
  • Edit and retouch images/videos for digital platforms that align with luxury brands high-quality aesthetics.Advertising
    • Develop, execute, and optimize advertising strategy, including paid social, paid search, and digital ads, to achieve long-term strategic goals.
    • Manage and optimize Brand Awareness and Conversion via digital campaigns.Reporting
      • Compile and analyze digital performance results (organic and paid) using platforms such as Supermetrics, Meta Business Suite, and Google Analytics.
      • Present digital analytics and performance updates to cross-functional teams on a monthly, quarterly, and yearly basis.Planning & Strategy
        • Solidify digital tactics for the Annual Operating Plan with the goal of brand awareness, DTC and 3T sales velocity.
        • Work alongside the Brand Marketing, Sales, and Direct to Consumer teams to bolster awareness, drive sales, and demand. Background & Experience
          • A wine lover!
          • A digital native - passion for all things digital and social media is your "thing."
          • 5+ years social media/digital marketing experience required.
          • Luxury brand experience desired.
          • Strong visual eye for luxury high-end creative and aesthetics.
          • Ability to create high-quality and engaging social content (photo or video).
          • Knowledge of design principles and Adobe Creative Suite (Photoshop, Illustrator, XD, etc.), bonus if familiar with other design tools such as Canva, Splice, etc.
          • Social media photography and videography skills (iPhone and/or DSLR) required.
          • Portfolio of case studies or work samples required to demonstrate experience.
          • Experience with Meta Business Suite and Google Analytics required.
          • Strong communication skills (written, verbal, presentations) required.
          • Results-driven self-starter with a sense of urgency.
          • Has a willingness and excitement to learn, especially about emerging technologies.
          • Creative problem-solver.
          • Collaborative spirit with strong interpersonal skills.
          • Sense of humor - likes to have fun.