Does Sex Sell?

does-sex-sell-thumbSex has been employed in marketing since the beginning of advertising. In 1885, W. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets. Duke grew to become the leading cigarette brand by 1890.

The use of sex in advertising can be highly overt or extremely subtle. Over the past two decades the use of increasingly explicit sexual imagery in consumer-orientated advertising has become almost commonplace.

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